Strategic management (Shouldice hospital) Case Study - 1

Strategic management (Shouldice hospital) - Case Study Example The organization largely focused on enhancing the productivity of the organizational staff by rendering training activities and in encouraging the people to take further research work. These activities along with rendering more financial rewards to the hospital staffs in terms of bonuses and other financial gains helped in motivating the people to act more effectively while rendering required services to the employees. However the organization currently is focusing to increase the infrastructural facilities and in increasing the area of the concern to help draw more number of patients from large number of areas. Owing to the above activities the hospital organization helps in the growth of health tourism in the region. The managers of the health organization also worked to enhance the relationship with the trade union bodies which helped in the motivation of the employees in the organization. The focus on the customer profile helped the organization gain a larger market owing to the popularity enabled by the communication activities of the people. The patients having obtained better services from the health concern went on expanding their communication activities praising the activities of the concern. ... strengths, weakness, opportunities and threats. Strengths of the company refer to the potential of the resource and policy guidelines of the company to capture large markets. Again a company can also suffer from the obsolete range of production and equipment standards which dampens the strength of the company to gain high productivity. The above points focus on the internal position of the company while the strengths and weakness focus on the external situation of the company. Opportunities focus on the advantages that the company gains in respect to the external marketing and social conditions while the act of the other competitors along with the scarcity of the resources results in increase in threat of the company (Hayward, 141). Based on the above discussion the analysis would be done on Shouldice hospital. The hospital organization reflects some potential strength like possessing a strong research team which helps render potential research activities in the field of hernia medic ation. Further the service rendered by the hospital also earns potential popularity among large number of patients in that it helps in rendering low cost medical and operational activities to them. Operational guidelines of the hospital also focused on rendering transparency of information by rendering brochures to the patients including all types of information concerning different types of packages for different types of hernia ailments. The hospital administration also helped the patients to walk around the premises and meet other patients round different corners. This fact further enriched the relation of the organization to its client base. Further strengths possessed by the hospital organization reflected on the large number of nursing staffs which were present in the