Photo Manipulation and Our Society Essay

Almost everything we see today from the billboard ads to magazine covers, we see several photographs that are purposefully manipulated to either sell a product or an idea. By seeing these photos we somehow ingrain in our memory the concept being conveyed through them. From perfect cookie cutter models and artists to the overly manipulated advertisements, these things are part of how the society defines their view of the world. The question now is; should photos be manipulated to effectively convey an idea to the society? Photo manipulation is defined as â€Å"the application of image editing techniques to photographs in order to create an illusion or deception (in contrast to mere enhancement or correction), through analog or digital means. † With this, we can say that photo manipulation is a form of art wherein you would drastically change and/or combine several images to create a new one to effectively show your concept as an artist. We could also say that photo manipulation is a technique where you can drastically alter an image to deceive people by creating illusions to promote a product or an idea. There are other definitions of photo manipulation and it mainly covers how much of the original photo was changed to create a new one. When we see smartly conceptualized advertisements we somehow get that image stuck in our memory banks for their beauty and good use of technique. These advertisements work both as a great work of art making it a medium to sell something to the public. It really shows the creativity of the artist/photographer by transforming his pictures into something more powerful and thought evoking. Photo manipulation as a work of art is one of the better sides of photo manipulation for it promotes both your creativity as an artist. These new images have a major effect on society for it may supplement your advocacy and a call for change. Several issues with photo manipulation have risen since it became popular in the 1920s. It has been extensively used for photojournalism. A picture is worth more than a thousand words. What you see affects your perception on what’s real or not, it can mislead from the truth and even make you misinterpret the facts. Because of this the National Press Photographers Association (NPPA) in the USA has set a Code of Ethics which promotes accuracy of published images and over manipulation. We also see extensive photo manipulation in advertisements nowadays. In this current time people usually see advertisements having models with bodies which look like they’ve gone through a cookie cutter because of their perfection. Perfect skin, perfect smile, perfect teeth, perfect eyes. We rarely see the real view where average people can relate themselves to and in turn feel good about it. It is completely understandable that advertising firms are after aesthetics and product imaging but they should do it completely in the bounds of what is natural and normal. In conclusion, photo manipulation is really a helpful technique in expressing one’s thoughts, emotions and ideas. When you manipulate an image you usually add or remove some parts to help make the composition of the photo better and more interesting. Since we all have easy access to photo manipulating software we get to enjoy it by transforming pictures into colorful stories then it turns into a work of art. However, there are times that you get deceived by what you see and you wouldn’t know if what you’re seeing is real or not. This is sometimes the case with some photos being published in the news and advertisements. They do a great job with editing their photos that the public gets swayed with a wrong idea or perception of the truth. Photo manipulating is a skill to learn but use it ethically and responsibly.

Jim Crow Essay

C. Vann Woodward’s book The Strange Career of Jim Crow is a close look at the struggles of the African American community from the time of Reconstruction to the Civil Rights Movement. The book portrays a scene where the Negroes are now free men after being slaves on the plantations and their adaptation to life as being seen as free yet inferior to the White race and their hundred year struggle of becoming equals in a community where they have always been seen as second class citizens. To really understand the motivation of C. Vann Woodward’s motives of his book, The Strange Career of Jim Crow, one must look at Mr.  Woodward’s life. Comer Vann Woodward was born and raised in Vanndale, AK in Cross County on November 13, 1908. The town was named after his mother’s aristocratic family. He attended Henderson- Brown College in Arkadelphia, AK for two years before transferring to Emory University in Atlanta, GA in 1930, where he graduated. He received his PHD in history at the University of North Carolina and after he took graduate classes at Columbia University where he was introduced and influenced by the Harlem Renaissance. Woodward taught at Johns Hopkins University from 1946-61 and at Yale University from 1961-67. He won the Pulitzer Prize in 1982 for Mary Chestnut’s Civil War and won the Bancroft Prize for Origins of the New South*. It was when he was teaching at Johns Hopkins when he wrote the book, The Strange Career of Jim Crow. It was during the court ruling of Brown vs Board of Education in 1954 that Woodward started his lectures, which lead to his book, at the University of Virginia. His audience was more or less surprised about the race relations of the old south during reconstruction; most thought that the two races have always been separated with hatred. Woodward argues that the Jim Crow laws of the 1890s were a new concept of separating the two races. Throughout slavery and during the reconstruction period, the two races were fully integrated working on economics and political problems; the separation of the two races would lead to an insufficient and ineffective plantation. â€Å"The typical dwelling of a slave-owning family was a walled compound shared by both master and slave families. Neither non-slaveholding whites nor free Negroes escaped this ntimacy, for they were ‘sprinkled through most parts of town and surrounded by people of both races’† (14). The same relations remained true during the Reconstruction era when the blacks started to urbanize in the south. Woodward goes on to say that the â€Å"blacks and whites lived side by side, sharing the same premises if not equal facilities and living constantly in each other’s presence† (14). The good relations of the south turned sour when conflicts between the whites over economic troubles heightened in the late 1870s. the determination of the Negro’s ‘place’ took shape gradually under the influence of economic and political conflicts among divided white people- conflicts that were eventually resolved in part at the expense of the Negro† (6). The Negro at the time became the scapegoat for all of America’s economic strife. Many thought it best if they separated themselves from the Negro then all would be better. Hence the Jim Crow laws started to form on the segregation of the two races and then court cases followed in suit, aka Plessy vs Ferguson in 1896 which ruled â€Å"separate but equal†. Ironically the south is known for the most racism but most cities were reluctant in to enforce legal separation of the races. In New Orleans, whites and blacks gathered freely at public events and even many had sexual relations with one another resulting in an influx of mulattos in that area (15-16). Racism did in fact take place in mostly rural areas. â€Å"An excessive squeamishness or fussiness about contact with Negroes was commonly identified as a lower class white attitude, while opposite attitude was popularly identified with ‘the quality’ (50). It was within these rural lower classes that extreme racism was formed involving white supremacy groups such as the Ku Klux Klan. As political parties started to shift in the mid 1880s, more conservative Democrats took the scene and strictly enforced the laws of segregation. The Republicans were the ones in support of more tolerant and equal society. The mentality of if one thing is separate then they all have to be took precedent during this time. With the shift of political parties, the segregation of the blacks from the whites heightened and the individual rights a Negro had were limited. Blacks were discouraged to vote and separation of the two races became almost total with separate modes of transportation to separate drinking fountains. After the Progressive era and the New Deal, integration was a thought in higher education. Colleges started to let Negro students attend white universities because the separation of the races at school was infringing on their fourteenth amendment rights (144). Even though theses students did not attend the university for all four years, it was progress that helped lead up to the 1954 case of Brown vs Board of Education. The school boards argued that â€Å"’Segregation of white and colored children in public schools has a detrimental effect on colored children’, for it ‘generates a feeling of inferiority as to their status in the community that may affect their hearts and minds in a way unlikely ever to be undone’† (147). The ruling of integration of public schools was monumental for the blacks at that time. After trying to fight racism and limitations of their individual rights, the blacks could finally be more equal then they had been in the eyes of the law. When Woodward presented his lectures at the University of Virginia, which subsequently led to his book, it was right after the ruling of Brown vs Board of Education. He insisted that his audience would be integrated as well so he spoke to not only students, faculty and dignitary of the university but he also spoke to local blacks and whites of the community. His lectures received mix reviews; some older, more conservative members of the university were shocked and appalled by Woodward’s comments of pro-integration, while others were intrigued. For them, the white Southern professor’s message was a challenge to the assumption that race relations had been immutably fixed over the course of Southern history† (224). Woodward also argued that the south was always changing and something that limited the rights of blacks in the 1890s was to turn around in the 1950s to something better. When The Strange Career of Jim Crow was released nationally, America did not agree with Woodward’s idea that it was time for a change, â€Å"segregation was ore firmly embraced than ever† (225). Whites did not approve of the ruling of the integration of schools so they protested and sometimes rioted when the government tried to integrate some of the schools. States such as Georgia put the confederate flag back on their state flag in defiance of the new laws (225). Blacks protested in comparison. After the arrest of Rosa Parks not wanting to give up her seat to a white man, the Civil Rights Movement launched its campaign of civil and equal liberties lead by Rev. Martin Luther King Jr. When this book was originally published in 1955, Rev King called it â€Å"the historical bible of the Civil Rights Movement†. I believe that the main reason behind King’s statement was that the movement was on the front page of every newspaper for over a decade that when the book did come out, Woodward looked at the struggle of the Negro in a historical sense and not putting blame on a specific race, but on certain decisions some legislators made that forced America to head in the direction of segregation. Woodward presented a historical and non threatening story which gave reason to the Civil Rights Movement. The blacks liked it because it showed the persecution they had to endure for so long and the perseverance they maintained throughout that time and the whites bought the book because it helped explain what was going on at that moment in time. No doubt that this book is an important historical document that helped a nation through one if its more difficult times in history.

Modern Art Essay

The Post-Industrial Era in which we live in now is characterized by the extraordinary rate in development of technology. In sixty years we have managed to completely redesign every aspect of our lives in a way in which we allow technology to do most of the work. Whether we like it or not technology will keep evolving, and as it evolves it will impact aspects of society differently. The evolution of technology has had a very negative impact on artistic values in society and in aesthetics. In his essay â€Å"The Art of Collecting Lightbulbs,† Kimmelman exposes characteristics and qualities contained in art making. As Richard Restak explains in his essay â€Å"Attention Deficit: The Brain syndrome of Our Era,† Technology serves not only as an ally but also as a distraction from our daily activities. As a distraction it also serves as an escape from peoples daily routines, a place formerly occupied by art. Technology also facilitates the process of critical thinking and inhibits creative imagination, this turns out to be gravely detrimental to artistic development. As Technology distracts more people it will take away from the small group of people who are actually passionate about art. Technology now provides an escape from reality to those who need it. This niche was formerly occupied by art. Before Post-Industrial times people would rely on art to release their thoughts, whether it was on a canvas or a sheet of music. Modernly it is much easier to watch TV, play video games, or browse the web, than to set up a canvas to paint. The ease that technology brings with it makes our brains lazy. More often than not we chose to do those activities, which require less energy. This generally wouldn’t be a problem if the issue was choosing the elevator over the stairs, but when it begins influencing the activities we chose to do as a pastime, energy/thought intensive activities, such as art, will suffer. As stated by Restak, â€Å" In our contemporary society speed is the standard applied to almost everything that we do.†(339) This turns out to be very true when analyzed using a quote by David Shenk used by Restak. â€Å" We often feel life going by much faster than we wish, as we are carried forward from meeting to meeting, call to call, errand to errand. We have less time to ourselves and we are expected to improve our performance and output year after year.†(337) With this type of pressure we are not to blame for wanting to take the easy way out, but technology is. As we find lest time for ourselves, we find less time to release our, already hindered, creative thoughts in the form of art. Undoubtedly, if the dentist from Kimmelman’s essay lived in today’s world he would not have half of the time he had in his days to collect light bulbs. That is because I took an extraordinary deal of dedication, and most importantly, attention for him to collect over 75,000 light bulbs (217). Before it affects the time that we actually have to conduct artistic activities, technology already thwarts our ability to think creatively. As Restak quotes â€Å"The clutter, noise, and constant barrage of information that surround us daily contribute to the hectic pace of our modern lives, in which it is often difficult simply to remain mindful in the moment† (336). Being flooded with imagery, sound and text messages, our brain has to divide its attention to respond to all of these simultaneously. â€Å"Our brain literally changes its organization and functioning to accommodate the abundance of stimulation forced on it by the modern world† (Restak 332). So that even if we do have time for art our mind is divided and not able to think creatively. Hugh Alfred Hicks shares a story with Michael Kimmelman in which he was in Paris at a metro station and spotted a tungsten light bulb from the 1920s and took it for his collection (Kimmelman 217). It would be much more difficult for him to spot the same light bulb in a metro station in Paris today, as he would be bombarded by images, live changing screens with times, and advertising. His thoughts about his collection would likely the last thoughts in his mind. Creative thinking is on a downhill spiral. With the Internet we don’t have to wonder about anything anymore. Long gone are the days where we would have to imagine what the Great Wall of China looks like. We no longer have to yearn for answers with passion and fulfill a newly carved void in our minds; all we have to do now is Google images: â€Å"Great Wall of China.† This instant gratification (although convenient) overwhelms our ability to imagine. Our brains are lazy and after years of instantly answering our own questions, we become unable to create pictures in our head. This turns out to be harmful to creating art, as the first ingredient for art making is creativity. Not only is creative thinking decreasing due to technology, so is the actual population of artists. Not modern artists (as in graphic designers etc.) but classical artists. Technology provides us a virtual reality in which classical art is not involved. Although this is seen by most as the evolution of art, it is actually the demise of classical art. The wonderment of impressionist or French realist art has become a rarity. In the modern world we have not time or enough attention span to concentrate on such elaborate pieces. This is partly due to a phenomenon described by Restak, â€Å"The most widespread consequential speed-up of our time is the onrush in images- the speed at which they zip through the world, the speed at which they give way to more of the same, the tempo at which they move†(339). This seemingly never ending onrush of imagery takes away from our ability to sit still and analyze one single image. Since we are accustomed to quick changes in images and visual stimuli, we lack the patience to appreciate classical art pieces. A quote used by Restak of Blaise Pascal provides a good illustration of why this art is on the decline. â€Å"Most of the evils in life arise from a man’s being unable to sit still in a room†(334). As if we weren’t already disperse with all the technology that we carry around, being worried about our texts and tweets, our thoughts are also dispersed, this allows only for quick less elaborate imagery to get through to us. Since our brains are lazy and take the path of least resistance, most classical forms of Art cannot fill that niche. There are very few people left who can actually appreciate 40 minute long Mozart concertos. The radio now plays 4 minute longs songs and actually speeds them up so that they are shorter. Restak explains that our lack of attention has actually become somewhat normal. â€Å"Many personality characteristics we formerly labeled as dysfunctional, such as hyperactivity, impulsiveness and easy distractibility, are now almost norm†(335). In a world where these attributes are norm there is no room for overly detailed portraits or grand escalating music pieces. Our brains are rewired for instant gratification, a gratification seldom found in classical art. As technology helps our society advance to create a more highly efficient less wasteful machine, we can expect leisurely activities to suffer, mainly art. Technology makes it so that we are in more than two places at once whether we like it or not. This creates a split of thoughts in our brains. We try but are unable to, process two tasks at once. Our brains are pushed to jump back and forth between two or more different sections, which handle different parts of our thought process. While all of this is going on, the last thought in our brains is art. As we devote more and more time to our gadgets and videogames, we devote less time to creating and appreciating art.

The Future of Healthcare Delivery in The United States Essay - 1

The Future of Healthcare Delivery in The United States - Essay Example For now healthcare expenses in the United States are too high, they are higher than in any other developed state. â€Å"NO ONE will be astonished to hear that health care costs more in Indiana than in India. However, a few might be surprised to learn that Americans spend more than twice as much per person on health care as Swedes do† (Heading for the emergency room). Thus, universal healthcare system can be considered as the way to regulate and control the healthcare costs. Due to the reason that medicine in the United States is too expensive, people have to change insurance plans frequently and finally turn to Medicare. Moreover, the United States is the state, where insurance companies are for profit units and they do their best to get profit. Consequently, the percent of claims they deny is high. Difficult structure of medical care system in the United States also contributes to its high cost. Notwithstanding that Obama’s Affordable Care Act is highly criticized, it represents the step towards the establishment of Universal healthcare. It provided us with the necessary regulation of healthcare system insurance. First, more people are able to have the plan of their parents as the insurance plan. Insurance companies can’t deny children’s applications any more as well as they can’t refuse to cover costs in case if there are some discrepancies found in the application (Starr, 1982). Some service provided by Medicare now became free of charge. Thus, Affordable Care Act is very helpful for Americans, it‘s only drawback was too fast implementation that led to problems, which made many experts dissatisfied with it. Really, such measures need more time to be implemented and the mistake made by the President was his desire to implement all the changes at once. â€Å"The Affordable Care Act is a monumental accomplishment. Thanks to its expansion of health care coverage and new regulations, tens of millions of Americans will feel more secure,

The Three Principal Sectors of the MICE Essay Example | Topics and Well Written Essays - 2250 words

The Three Principal Sectors of the MICE - Essay Example After that the participants had to lobby the government for rebates and also had to persuade the companies to continue having business meetings and conferences and also to give incentives to their employees. This is important because when people come for business meetings they also spend on other things such as food, shopping entertainment and this revenue is earned by the destination that is the city or state. When revenues are received and business is growing, then investment is made by the government and the private sector as well to improve the facilities so that the can attract more business. This means that this industry ultimately leads to economic development of the destination. This report focus on the MICE industry of UK, its economic importance and trends, problems faced by it and how it can deal with these problems and attract more tourism. Economic importance for UK Economic importance of this industry for UK is that it provides a stable business for hotels as it had don e when the recession of 2008 affected the core business of hotels badly. The MICE industry of UK is also an important part of the tourism industry. As there are many people who come for meetings, conference etc. from other countries and therefore the money spend by them on recreation and other entertainment is actually generating revenue for the tourism industry. ... xford Economic and Deloitte showed that the MICE industry was the fifth largest industry of UK worth ?115 billion and employing around 2.6 million people and this is expected to grow to 2.9 million till 2020. In the year 2010, UK ranked number 6th overall in the world and is very competitive globally. This industry provides jobs and is one of the industries in which work cannot be outsourced to other countries thereby creating job opportunities for the local people. Moreover it also helps in building the community as it brings business not only to the cities but also to the rural and coastal areas. Other than that, it builds an image of Britain in the eyes of the world as Britain has become famous for the business conferences and meetings. (UK Tourism Growing Faster Than Other Industries, 2010) Historical performance in UK: MICE industry in UK has seen the largest growth in the last two decades. MICE industry of UK has been very competitive as it keeps updating its technology, revamp ing its venues and also building new ones. In the year 2000, UK was the second largest player in the conference market (after Australia) with a market share of 8.85%.in the exhibitions industry in UK, most of the exhibitions were for the service sector and on second number was the culture and recreation sector. The incentive sector at that time was still at its infancy stage and had a lot of potential to grow. (The UK & London Conference Market, 2010) The demand for MICE industry has been on a declining trend after 2006 but the largest downfall was seen in 2009 when demand fell by 22% due to the economic recession of 2008.A further decrease of 5% was also seen in 2010. UK has been one of the most popular destinations for overseas meeting. In 2009, UK ranked fourth in Europe after Italy and

Strategic management (Shouldice hospital) Case Study - 1

Strategic management (Shouldice hospital) - Case Study Example The organization largely focused on enhancing the productivity of the organizational staff by rendering training activities and in encouraging the people to take further research work. These activities along with rendering more financial rewards to the hospital staffs in terms of bonuses and other financial gains helped in motivating the people to act more effectively while rendering required services to the employees. However the organization currently is focusing to increase the infrastructural facilities and in increasing the area of the concern to help draw more number of patients from large number of areas. Owing to the above activities the hospital organization helps in the growth of health tourism in the region. The managers of the health organization also worked to enhance the relationship with the trade union bodies which helped in the motivation of the employees in the organization. The focus on the customer profile helped the organization gain a larger market owing to the popularity enabled by the communication activities of the people. The patients having obtained better services from the health concern went on expanding their communication activities praising the activities of the concern. ... strengths, weakness, opportunities and threats. Strengths of the company refer to the potential of the resource and policy guidelines of the company to capture large markets. Again a company can also suffer from the obsolete range of production and equipment standards which dampens the strength of the company to gain high productivity. The above points focus on the internal position of the company while the strengths and weakness focus on the external situation of the company. Opportunities focus on the advantages that the company gains in respect to the external marketing and social conditions while the act of the other competitors along with the scarcity of the resources results in increase in threat of the company (Hayward, 141). Based on the above discussion the analysis would be done on Shouldice hospital. The hospital organization reflects some potential strength like possessing a strong research team which helps render potential research activities in the field of hernia medic ation. Further the service rendered by the hospital also earns potential popularity among large number of patients in that it helps in rendering low cost medical and operational activities to them. Operational guidelines of the hospital also focused on rendering transparency of information by rendering brochures to the patients including all types of information concerning different types of packages for different types of hernia ailments. The hospital administration also helped the patients to walk around the premises and meet other patients round different corners. This fact further enriched the relation of the organization to its client base. Further strengths possessed by the hospital organization reflected on the large number of nursing staffs which were present in the

Issues in behavioural nursing Essay Example | Topics and Well Written Essays - 500 words

Issues in behavioural nursing - Essay Example Some of the methods used by sociologist include experimental research, survey research, and qualitative and quantitative analysis. Sociologist conduct a survey research in order to explain the following social aspects values, motivation, habits, and personal attributes. The process used in the survey includes interviewing individuals from in a given a region. The interview develops a questionnaire, which helps in gathering information. One advantage of this method is that it provides first hand information. Conversely, the interviewer may only receive information from willing correspondent. This study attempts to give explanation why certain things do happen. In this method, the experiment investigates independent variable against a dependable variable. The behavior of the variables is critical in making conclusion about the investigation. The conclusion made from this research is usually testable. In philosophical justification, sociologists isolate the variables under investigation and observe their behavior in the new environment. Since the researcher is able to manipulate the independence the variables under investigation, the researcher can use explanation to justify the outcomes. In this method, the investigator became part of the community under investigation. He or she observes the behavior of the community or the subject of investigation within the given environment. Since the anthropologists participate at the community level, the result of the research reflects on the social aspects of the aforementioned community (Kotttak, 1994 & Howard, and Janet, 1992). In genealogical method, the anthropologist investigates or gathers information about descent and kinship and marriage. The society usually stem out from the aforementioned as the social building block. The genealogical method is crucial in investigating social aspects of kin based community. In this method, anthropologist uses the

Signature Research Paper Example | Topics and Well Written Essays - 750 words

Signature - Research Paper Example An example of a signature can be a branding or logo that a criminal leaves at a crime scene. Hence, in the definition, the difference between the two can be seen in their relationship to the crime. The background of these two procedures will be explored further on in the paper. Another difference between a signature and modus operandi is that the later tends to improve over time with the criminal’s experience and enhancement in skills. However, a signature remains constant in a criminal’s acts and is deeply rooted in him/her. Modus operandi tends to change in the form of weapons used, exists and entry routes whilst a signature is adopted when an individual begins his crime and becomes a source of satisfaction, pride and in some situations a justification for criminal behavior (Douglas & Munn, 1992, 1-10). In summation, the two are different because modus operandi feeds and depends on emotional needs whilst a signature is just a procedure. The best way to analyze Modus O perandi is by looking at the background and driving forces between the two procedures. As mentioned above, a criminal leaves his signature as a way of personalizing his crimes. The crime itself and the signature are not directly related and are driven by different forces. There are several factors that influence the signature of the criminal. These include personality, past history, intelligence and mental state (Hazelwood & Warren, 1-14). These often give clues of a criminal’s psychological and emotional status and often reveal reasons for committing a certain crime. An example of the way a criminal’s signature can portray his or her past is that offer torturer (Turvey & Freeman, 2011). This can represent an individual has been traumatized in his childhood or possesses certain emotional traits such as self hatred. Others who aim to impose authority over a certain group of people may have past experiences of neglect or sexual abuse (Douglas & Munn, 1992, 1-10). As ment ioned above modus operandi and signature have different driving factors. Modus operandi is a process driven by the will of an individual to commit a crime (Hazelwood & Warren, 1-14). This is driven by the experience of an individual and his knowledge on the particular crime, including the best way to carry it out without being caught or compromising his intentions for committing that particular crime. This in turn leads to a variation in killing techniques, timing, destruction of evidence and execution (Hazelwood & Warren, 1-14). The MO can change for every victim, for example certain killer may choose different weapons for each target as this may help increase satisfaction gained from each crime (Hazelwood & Warren, 1-14). In summation, it can be said that all criminals have an MO comprised of habits, techniques and behavioral traits that are performed with the following objectives; affect escape, complete the crime and avoid capture. David Berkowitz has one of the most widely disc ussed modus operandi in the world. His MO involved.44 Charter arms bulldog revolver as the weapon of choice. The fire arm as five rounds and is specifically designed for close combat (Gresswell & Hollin, 1994, 307-318). The majority of Berkowitz attacks were blitzed shootings however at times he disguised the crime scene to cover up his true intentions and the nature of the act. For example, in the murder of

Explain and discuss the golden rule of accumulation and assess the Essay

Explain and discuss the golden rule of accumulation and assess the implications for macroeconomic policy - Essay Example All such factors are considering by policy makers while implementing macroeconomic policies for the country. The savings investment behavior of the economy can be captured through neoclassical economics including the golden rule of accumulation. The golden rule is adopted to move towards optimum consumption. The golden rule determines the desired level of savings since under this level all profits are saved and then reinvested (Baumgartner and Meredith, 1995, p.6). Thus the current paper tends to discuss the golden rule of accumulation and its implications for macroeconomic policies. The production function of a country depicts how the country utilizes the available resources and inputs for producing output. Land, labor, capital and organization are termed as factors of production. We mainly use capital (K) and labor (L) as the two factors. It is given as, Equally important as production is the concept of consumption which is the difference between income and savings. The consumption function depicts the relation between consumption and disposable income (Consumption Function). It is given as, Attainment of steady state means that an economy has gained stability. A country has attained steady state either due to increase or decrease in growth. It occurs when production rates or the country’s investment equals depreciation. Such a phenomenon is shown in the diagram below: B B depreciation (ÃŽ ´k) Here it is seen that under the steady state output labor ratio becomes stagnant as investment becomes equal to depreciation at point A. production function determines the output- labor ratio at point B. Away from A the economy is converging towards steady state. Under the steady state the government requires to choose that level of

Iliad as a war literature Essay Example for Free

Iliad as a war literature Essay Homer’s epic poem, â€Å"The Iliad,† is probably one of the best stories that tell us about war. In this poem, we see humans fighting with humans, gods fighting with humans, and even gods fighting with gods. Even though it was made some time around the 7th century BC, we can associate with our modern warfare. In Homer’s â€Å"Iliad,† we see how the gods manipulated the people in fighting their own wars, just like how political leaders of different countries manipulate their army to fight another country. We can also see that modern wars, just like the Trojan war in â€Å"the Iliad,† can be caused by small matters which were just blown up to huge proportions by those who manipulate these wars. The book can be seen as Homer’s perspective of war. It is somewhat an anti-war literature because it showed how wars usually end. Both sides lost great lives, including some of their respected heroes. In the Greeks’ side, they lost Achilles’ best friend, Patroclus (23. 1-7). On the Trojans’ side, they lost their prince, Hector (24. 21-23). Achilles eventually died some time after, when he was shot by Paris, Hector’s brother in the heel of his foot which was his weakness. It showed that no one really reigns victorious, even after winning the war. This is because both sides suffer great losses, not only in properties, but also the lives of those who are involved in the war, both armies and civilians. Some attitudes towards war that Homer depicted in Iliad were the possible motives of engaging in wars. The most evident motive in the Trojan War was to retrieve the wife of Menelaus, the brother of the Greek King Agamemnon. They decided to launch an all out war, deploying a fleet of more than a thousand ships in order to retrieve Helen (of Troy) who was abducted by a Trojan prince, Paris (3. 29-31). Another attitude towards war shown in this epic poem was the intervention by higher powers. With the intervention of the Olympian gods and goddesses, the war to regain Helen of Troy was blown up to greater proportions. It became a personal war for these gods and goddesses, especially when they chose to take sides between the Trojans and the Greeks. The gods and goddesses who took the side of the Greeks include Hera, Athena, Poseidon, and Hermes (4. 37-49). On the other hand, the gods who took the side of the Trojans include Aphrodite, Apollo, Artemis, and Leto (1. 10-15). They backed up the soldiers whenever they fight and are usually the ones who decide on how the fight would end. Only Zeus remained in the middle, wherein he forbade the intervention of these gods in the war. Homer was able to depict a war which is similar to our modern day warfare. His depiction of gods was like the political leaders of various nations who would encourage their people to engage in wars against other nations. These are the leaders who are not physically in battle, but are the ones who actually dictate how the wars would go. Also, the wars that they often start would usually mean great losses for both warring sides. The reasons for these wars were very much the same like that of Homer’s â€Å"the Iliad. † These are usually small things which could be solved by negotiations, but the pride of the leaders is usually the ones that fuel the war. Leaders like Menelaus and Agamemnon are the same as the political leaders that we have today, who prefers violent negotiations rather than peaceful means to solve conflicts. This usually leaves the country with great problems, like loses of lives and property and a bad economy. Works Cited: Homer. The Iliad. 2006. Spark Notes. October 15 2007. http://pd. sparknotes. com/lit/iliad/section2. html. Sienkewicz, Tom. The Gods in the Iliad. 2002. October 15 2007. http://department. monm. edu/classics/Courses/CLAS210/CourseDocuments/Epic/gods_in_the_iliad. htm.

Personal Reflections

Personal Reflections Personal Reflections In Australia, the childrens successful transition from birth to productive young adults has never been crucial for the countrys future, however they are our most crucial resource for the future and therefore we can not neglect their early development and care. The industrial revolution brought economic prosperity enabling greater access to opportunities, but it witnessed increasing levels of crime and social disorder, the decline of families affinity and decreasing levels of trust leading to an intense fear of â€Å"the other† (Vimpani, 2004, p13). Many studies have proved that the majority of juvenile crime is committed by children (termed â€Å"early starters by Tremblay) with behavioral disorders manifested in early childhood having poor attachment with their parents. Therefore I would like to suggest that more emphasis should be given to promote mental health and parenting skills which are used to encourage parents to be more adaptive and attuned to their childrens changing needs. Also we should support parents through social and community services that respond effectively to the new realities of family life. Transforming children into productive young adults has now been moved from effective parenting to early years child centers. The early years child centers shall be developed into an effective learning network. Such centers should provide a mechanism about their services to ensure that decisions reflect the aspirations of the parents and families and establish a sustainable link with the community. Colmer in her article has outlined certain key strategies for developing early years centers into a dynamic learning network. â€Å"Indigenous child care leading the way† of Margaret Sims and co-writers is incredibly relevant here. It is identified that increasing concern about escalating poor outcomes for children are not better. The writers recommended changes are based on overseas research about the sorts of programs and initiatives that work in the developed countries. Since childhood services in Australia are fragmented and operate from a range of authorities, So I would recommend studying the article for more in-depth understanding of the topic. The modern Australian political, economic and social landscape is dominated by discourse of economic rationalism underlines concomitant changes in childcare policies (Sumsion, 2006, p.8). But it needs a high degree of collaboration and coordination to address a range of issues of care and education for children (both indigenous non-indigenous equally) below school age. It is not just about changing policy and somehow linking it with gross root people, it is also about changing the way policy is made and how it is implemented. Therefore, â€Å"we should consider shifting our priorities from advocacy (only) to activism and from policy to politics† by adopting a holistic approach and involving all factors of childhood care and education (Sumsion, 2006, p.3). Community Reflections Colmer (2008) states that â€Å"In many ways the most critical learning occurs within the focused and motivated team† (P.110). My emphasis is on the creation of a dedicated and motivated team in an early childhood environment. A team is always made from a set number of participants/workers. If we disturb the structure of a team by adding or subtracting the number of participants then the word ‘team loses its actual meaning. In most of the centers we have trained staff and they better know their job but they try to use a shortcut for finishing their task. I would like to share one of my personal experiences when I was working as a student during my Diploma course practical in the city centre. I observed that during lunch time sandwiches were served on the table used for painting activity instead of serving them in the plate. This is totally unsafe and unhygienic way of presenting the food. What are the factors behind their frustration? The main reason is the poor supervision and control of staff placement in childcare centers. The team of staff members is not maintained according to the Child-staff ratio. Child-staff ratios are an important quality indicator and can lead us to a focused and motivated team. I would recommend the article â€Å"Measuring child-staff ratios in child care centers: Balancing effort and representativeness† for more in-depth study. Focus: Growing up in Australia: The impact of unique social culture environment on the next generation. The appalling living conditions endured by many indigenous Australians contribute to poor developmental outcomes of child care. In a number of social indicators of well being, such as level of education, economic and employment status, environmental health and physical health services availability, the indigenous people are several times higher disadvantaged than the non-indigenous. Researches confirmed that there is cumulative effect of these social indicators on aboriginal children and are vulnerable to a number of risk factors within own families and communities and society at large. The Fitzgerald inquiry (2001) highlights the needs of learning parenting skills by increasing number of young indigenous parents. A review study identified a number of protective factors such as positive attention from parents, supportive relationships with other adults and extended family, family harmony and religion faith, for preventing adverse outcomes. I choose to further investigate the issues that indigenous children and youth face within remote communities because of their way of life is whether; a) A direct result of poor government funding? OR b) A flaw in our society? . References: Colmer, K. (2008). Leading a learning organisation: Australian early years centers as learning networks. European Early Childhood Education Research Journal, 16(1), 107-115. Le, V., Perlman, M., Zellman, G. L., Hamilton, L. S. (2006). Measuring child-staff ratios in child care centers: Balancing effort and representativeness. Early Childhood Research Quarterly, 21(3), 267-279. Penman, R. (2006). An extract from The ‘growing up of Aboriginal and Torres Strait Islander children: A literature review. Canberra: DFACSIA Occasional Paper No.15. (pp. 15 41) (Retrieved on 15th August 2007 from: http://www.facsia.gov.au/internet/facsinternet.nsf/research/ops-ops15.htm ) Sims, M., Saggers, S., Hutchins, T., Guilfoyle, A., Targowska, A., Jackiewicz, S. (2008). Indigenous child care-leading the way. Australian Journal of Early Childhood, 33(1), 56-60. Sumsion, J. (2006). From Whitlam to economic rationalism and beyond. Australian Journal of Early Childhood, 31(1), 1-10. Vimpani, G. (2004). Refashioning child and family health services in response to family, social and political change. Australian Health Review, 27(2), 13-16. Walker, Y. (1993). Aboriginal family issues. Family matters, 35, 51-53.

Literature Review of Language Learning Strategies

Literature Review of Language Learning Strategies Chapter 1 Literature Review of Language Learning Strategies 1.1 Introduction Research into language learning strategies began in the 1960s, particularly , development in cognitive psychology influenced much of the research done on language learning strategies (Williams Burden 2000 :149). Since then, there has been a prominent shift within the field of language learning and teaching with greater emphasis being put on learners and learning rather than on teachers and teaching. In parallel to this new shift of interest, how learners process new information and what kinds of strategies they employ to understand, learn or remember the information has been the primary concern of the researchers dealing with the area of foreign language learning. Therefore, a lot of researchers have been devoting themselves to the area, among whom best represented by Rubin (1975), Cohen (1981), Wenden (1982), Oxford(1989), OMalley Chamot (1990), etc. In China, the research into language learning strategies began in the middle 1980s, such as Huang Xiaohua(1985), Gui Shichun (1988), Liu Runqing (1990), followed by Wen Qiufang(1996) and Cheng Xiaotang(2000). 1.2 Significance of the Studies of English Learning Strategies Learning is a lifelong task for each person. With the development of the times and the promotion of the English education reform, we, teachers of English have been clearly aware that our duty is not only to teach students language knowledge, whats more, we should teach them to learn to learn. As far as the reality is concerned, the studies of English learning strategies are significant in these regards as follows: The studies of English learning strategies meet the needs of the current implementation of quality-oriented education in our country. At present, quality-oriented education is being carried out in both primary schools and middle schools, whereas quality-oriented education is the one focusing on students overall development. As we see, the humankind has entered the information and knowledge-based economy era in which science and technology are advancing by bounds and leaps with each passing day. Therefore, students should be equipped with lifelong capabilities of learning if they want to succeed in fierce competitions in future. As teachers of English, we should help students to master the correct methods of learning English, develop students learning potentials, foster their sound learning habits and bring up the abilities of teaching themselves English so that they can have concrete foundations of English learning after they leave school. In addition, the fosterage of learning strategies is beneficial to developing students fine personalities as well as their spirits of innovation. No wonder that the newly-issued national English Curriculum Standard (2003:29) points out Helping students develop sound learning habits and form the effective learning strategies is an important task of English curriculum. Just as the Chinese saying goes, Give a man a fish and he eats a day; teach him how to fish and he eats for a lifetime. 2. The studies of English learning strategies are conducive to shifting our teachers traditional beliefs so as to elevate our own quality and thus improving the quality of our teaching and education in large scales. In the current world, the rapid development of social economy, culture, science and technology have been all the more seeing the traditional beliefs and modes fail to adapt to the modem educational requirements . Through the studies , we can better update the teachers educational beliefs and constantly learn new teaching methods and new knowledge to meet the needs of educational reforms. Furthermore, we hold that quality is the absolute principle in the educational career. Regrettably, a lot of problems leading to poor educational quality come down to the inefficient learning methods rather than teaching methods. Hence, if we want to improve the quality of our education and teaching in large scales, we shall regard the studies of learning strategies as the breakthrough point . According to foreign language pedagogy theory, teaching and learning belong to an inseparable organic entity which are interdependent and complementary to each other. All these require we should strengthen the studies of the English learning strategies in middle schools. 3. The studies of English learning strategies help the learners(students) become more successful in their learning. The SLA theory and practice have all the more been proving that the cognition of learning methods plays an increasingly important role in ones learning and the prerequisite to learning English well is to learn how to learn effectively. More and more research results have also shown that the effective learning strategies are quite relevant to ones academic achievements . Biggs(1990) points out that when students are eager to learn and know how to learn, they will be able to achieve ideal achievements. So the studies of English learning strategies are important means to improving students learning efficiency in an all-round way. 1.3 Language Learning Strategies Since the emergence of learning strategies, many researchers have been concentrating their attention on language learning strategies, however, defining and classifying language learning strategies has been a major concern for researchers devoted to this area. As language learning strategy studies develop and researchers identify more and more strategies, the classification schemes become more elaborate and complicated, which in themselves are not a problem because they help us to have a better understanding of the nature of language learning strategies. 1.3.1 Definition of Language Learning Strategies The term language learning strategies has been defined by many researchers. Learning strategies are defined by Rubin(1975:43) as the techniques or devices that the language learner may use to gain knowledge. Weinstein and Mayer (1986:315) state that Learning strategies have learning facilitation as a goal and are intention on the part of the learner, the goal of strategy use is to affect the learners motivation or affective state, or the way in which the learner selects, acquires, organizes, or integrates new knowledge. Wenden (1987: 19) defines learning strategies as any sets of operations, steps, plans , routines used by the learner to facilitate the obtaining, storage, retrieval, and use of information. According to Stem (1992:261) , the concept of learning strategies is dependent on the assumption that learners consciously engage in activities to achieve certain goals and learning strategies can be regarded as broadly conceived intentional directions and learning strategies . Williams and Burden (2000:216) define learning strategies as series of skills used with a particular learning purpose in mind. They involve an ability to monitor the learning situation and respond accordingly and they also mean being able to assess the situation, to plan, to select appropriate skills, to sequence them, to coordinate them, to monitor or assess their effectiveness and to revise the plan when necessary. Based on Chinese students learning and development , the newly-issued National English Curriculum Standard (2003:23) regard learning strategies as all kinds of actions and measures students take in order to learn efficiently and develop themselves. To sum up, we may understand English learning strategies as follows: Firstly, learning strategies are the complex plans concerning learning process learners make. In a strict sense, all the plans of the learning activities should be different, thats to say, the learning strategies each time used by the learners are quite different. However, relatively speaking, for the same sort of learning, learners may have similar plans, which we may call learning strategies in common use, just like the reading method SQ3R(Survey, Question, Read, Recite and Revise)many learners use. Secondly, learning strategies are initiatively used by the learners so as to achieve a certain learning goal. Therefore, learners should make appropriate learning plans in the light of their learning tasks accordingly. Generally speaking, learners are conscious when they use certain learning strategies. When the plans are being carried out over and over, learners level of using them will reach a certain sort of automation. Thirdly, to use learning strategies is to learn efficiently. On the contrary, if the learners dont use certain strategies in their learning, they may find it difficult to attain their learning aim. In other words, they wont get satisfying effect even if they finally attain a certain aim. Take memorizing English words as an example, given enough time, one can also remember words through mechanical repetition. However, if one uses other methods , the memorizing efficiency may be improved greatly. 1.3.2 Classification of Language Learning Strategies Classifying language learning strategies has been a major concern for researchers devoted to this field. So far language learning strategies have been classified by many scholars, such as OMalley(1985), Wenden Rubin(1987) , Oxford (1990), Stern(1992) , Ellis (1994), Wen Qiufang (1996) and so on. Lets see a few representative viewpoints: OMalleys (1985) classification of language learning strategies Metacognitive strategies Cognitive strategies Socioaffective strategies Rubins (1987) classification of language learning strategies / Learning strategies Cognitive learning strategies Metacognitive learning strategies Communicative strategies Social strategies Oxfords(1990) classification of language learning strategies Direct strategies  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Memory Cognitive   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Compensation strategies Indirect strategies  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Metacgnitive strategies Affective strategies Social strategies Stems(1992) classification of language learning strategies Management and planning strategies Cognitive strategies Communicative-Experiential strategies Interpersonal strategies Affective strategies Wen Qiufangs (1996) classification of language learning strategies Concept Methods- Management methods Learning methods As different researchers have given different ways of classification from different aspects . In order to make the operation of English learning strategies instruction and training more convenient and effective, on the basis of National English Curriculum Standard (2003) and taxonomies mentioned. above, on the one hand , Ive adopted the following classification according to the role that strategies play in the learning process, that is , affective strategies, cognitive strategies, metacognitive (regulative) strategies, communicative strategies and resourceful strategies; on the other hand, in accordance with the fields of language knowledge and language skills, Ive listed strategies for learning vocabulary, grammar, and strategies for developing listening, speaking, reading and writing skills. The former will be penetrated in my daily English teaching (Strategy-based instruction) and the latter will be trained through special lectures. 1.3.3 Factors Influencing Language Learning Strategies The use of learning strategies is not an isolated phenomenon. The mastery and adoption of students learning strategies are undoubtedly affected by various factors. So the research and investigation into these factors will surely be of great help to teachers who are engaged in learning strategies instruction and training, as the teachers can control or eliminate the disturbance of these elements. Furthermore, the research into the factors influencing learning strategies plays an extremely important role in shortening students learning time and improving their learning efficiency and making the strategies instruction and training more targeted. As we know , learners(students) and teachers are two closely related aspects in teaching, so the factors influencing the mastery and adoption of students learning strategies mainly derive from students and teachers. 1.3.3.1 Motivation and Interest By motivation, I mean the term of describing , arising, maintaining and guiding of the human behaviors. To some extent, motivation is the driving power of human behaviors. Therefore, motivation is very important when students learn English. They are believed to be always dominated by a certain motivation. In the educational field, motivation is a very important requirement to keep the education and class-teaching going smoothly and effectively. Motivation is the most frequently used term for explaining success or failure in virtually any complex task. Its easy to claim that a motivated learner will do better in language learning. This is of course not groundless, for countless studies and experiments have demonstrated that motivation is a key to success in language learning. But researches also show only neither too high nor too low learning motivation can improve learning efficiently. Its clear that if learning motivation is too low, higher efficiency cant be achieved. Students with lower learning motivation are usually short of study enthusiasm. They are the passive participants in the learning activity and their learning efficiency will be negatively influenced. Students with too high of a motive intensity will fail to face difficulties confidently, fail to take part in the communication calmly and their potentials for study will not be desirable. According to Oxford and Nyikos'(1989: 404-19) research, the higher the learners motivation is , the more learning strategies and the more frequently he will use. As we know, learning is a kind of ,conscious activity, only when students hove the definite awareness to improve their learning and the strong desire to master learning strategies will they positively be able to find out and summarize strategies leading to success. Also, the outer learning strategies instruction and training can be internalized. In addition, the intensity of students learning motivation determines what kind of strategies they will choose and therefore affects the efficiency of their strategy use. For example, Biggs'(1990) research shows that students with extrinsic motivation tend to choose mechanic learning strategies while those with intrinsic motivation tend to choose meaningful organizing learning strategies; and students with higher motivation tend to use more frequently the learning strategies they have mastered while those with lower motivation are insensitive to the use of strategies. OO According to Gardner and Lambert(1972) , learners mainly with instrument motivation tend to use communicative learning strategies more frequently. Last but not least, interest is an important aspect in motivation. Interest is aroused and developed on the basis of needs. When one shows interest in certain things, theyll undoubtedly take positive attitudes towards them. As Einstein once said Interest is the best teacher. Some British psychologists experiments have proved that interest rather than intelligence can better promote students autonomous learning. Therefore, teachers should design creative and lively teaching activities and new forms and ways through various teaching media to help students learn better. 1.3.3.2 Personality What is personality? How is it to be generally delineated and understood ? In psychology, Eysenck (1974) occupies a pivotal position in this field. He elaborates a most comprehensive and objective approach to the study of personality. His theory, using dichotomies, identifies the general traits: extrovert/introvert and neurotic/stable. As for personality influencing foreign language learning, more researches are concerned with exploring the personality of extroversion and introversion. Traditionally, it has often been assumed that learners who are extroverts will be better and faster foreign language learners, who are generally more sociable and gregarious. They enjoy change and excitement. Extroverts will be more actively involved with the language than their introvert classmates. They will be more responsible to the input they get, be keener to try producing their own foreign language utterances and so have more opportunities to build up and test hypotheses about the language. Its also most noticeable in the language classroom where the teacher likes talkative, outgoing students who participate freely in class discussions. On the other hand, introverts are often thought of as reserved, bookish and slow. Unfortunately, this prejudice has had a considerable influence on language teaching, which vie should be careful with. So far, Griffiths (1991) viewpoints have been widely accepted: introverts have advantages over extroverts in developing their cognitive academic language ability, as they usually spend more time in grammar, reading and writing and they are good at observing and thinking. While extroverts are capable in basic interpersonal communication skills, as they have more opportunities and more language input. This is also in accordance with Zhu Chuns conclusion(1 994:347). In my opinion , as far as my 13 years teaching practice is concerned, these ideas are authoritative. So it needs to be judged fairly in our teaching practice. Personally, in our daily learning strategies instruction and specialized training, Id like to propose that we teachers of English should consciously encourage students to be extroverted, while at the same time being 1990, ( -fj kEi 03N*)IY. ]e~l t, M 122 ; aware of the optimum between extroversion and introversion, which may vary from student to student, from moment to moment. 1.3.3.3 Learning Styles The way we learn things in general and the particular attack we make on a problem seem to hinge upon a rather amorphous link between personality and cognition_ This link is called learning style or cognitive style. Ellis (1985) states Cognitive style is a term used to refer to the manner in which people perceive, conceptualize , organize and recall information. Each person is considered to have a more or less consistent mode of cognitive functioning. According to Wedell, M Liu Runqing (1995:209) Cognitive style refers to the ways that individuals organize, analyze and recall new information and experiences. Up till now, different researchers have identified different types of learning styles from different angles. For instance, Margaret. Morgan (1982:52) identifies 16 types of learning styles from two dimensions: extroversion-introversion; sense-intuition. Cl) Reid (1987) identifies as Audio-Sense Type, Visual-Sense Type, Moval-Sense Type, Touch-Sense Type from the angel of differe nt sensories. OO As far as the researches are concerned, the more detailed the divisions are, the better we can perform. However, in daily applications we find them too trivial. To make our studies convenient and operable, a distinction is made between Field-Dependent and Field- Independent language learners in the light of students perceptional styles. The following are seen in our practical English teaching: Field-dependent students are more positively influenced by their teachers; they perform better on structural tasks than unstructured; they dont try to analyze or think about English themselves; they are very reliant on what other people think of them and depend a great deal on positive feedback in their English learning; they tend to be seen as outgoing and interested in others and they are usually perceptive of the feelings and thoughts of others. In contrast, field-independent students do better without teachers interference; they are good at fmding patterns, organizing data to make generalizations and learning rules and they have a strong sense of personal identity and often seem insensitive to and distant from others. Its possible to say that these characteristics are not totally related to the styles of field independence or dependence, but its necessary for us teachers to be conscious of these cognitive elements in English teaching. What I would claim is that individual student vary their utilization of field dependence or field independence, depending on the context of learning. If a task requires field independence, individuals may invoke their field-independent style; if it requires field dependence, they may invoke a field-dependent style. Obviously, our role is to understand the preferred style of each student and to encourage the appropriate style for the context in our learning strategies Gordon Lawrence. 1982:52-53. People Types and Tiger Strips. Centre for Application of Psychological Type, Inc. ( Reid, J. 1987. The Learning Styles Preferences of ESL Students. TESOL Quarterly 21: 87-111 instruction and specialized training. Its worth mentioning that English learners themselves should be aware of their own learning styles so that they can make full of their own characteristics. 13.3.4 Intelligence Subjectively speaking, learners wont consciously choose and use learning strategies in line with their own intelligence, as learners are not necessarily aware of their own intelligence, furthermore, there hasnt been evident relationship between intelligence and learning strategies so far. However, objectively speaking, intelligence is still a factor influencing the formulation and choice of learners learning strategies to some extent, as we know, some learning strategies require learners higher intelligence, for example, when learners are required to summarize grammatical rules through language analysis and observation. Although the less intelligent learners may also attempt to foster and use these strategies, the efficiency when they use these strategies will surely be not as high as those more intelligent learners. Gradually, they will abandon these learning strategies consciously or unconsciously and thus they may turn to other learning strategies. The research into language strategies training has proved that the more intelligent students tend to develop their own effective learning strategies spontaneously through trying to figure out teachers daily interpretations and summarizing experiences in solving problems. While for the general intelligent students, they tend to develop their learning strategies through teachers specific and explicit instructions or training. For the poor students, they need not only teachers specific help and explicit interpretations but constant practice as well. In this case, they can use the learning strategies theyve got mechanically , but when the learning tasks , learning environment or learning contexts are changeable , they are at a loss as to how to choose appropriate learning strategies, or rather, even if they use the strategies, they still fail to solve problems effectively. It should be pointed out that intelligence is only one of the factors influencing students formulation _ and adoption, but not the mere condition. Its shared understanding that the more intelligent learners wont necessarily master the effective learning strategies naturally; while those who cant master effective learning strategies are not necessarily the less intelligent learners. 1.3.3.5 The Teacher Teaching, as a kind of cognition, is mainly embodied through students understanding, which is believed that students are the subjects of teaching. However, in the process of teaching, students cognition is not isolated, but conducted by the teacher. As a result, students acquirement , choice and application in learning strategies are dominated by the teacher. The teacher may influence students formulation and adoption of learning strategies directly or indirectly. The direct influence refers to the teachers special or embedded learning strategies training in English teaching. In terms of the teachers indirect influence, I mainly refer to the teachers teaching experience, teaching methods and teaching procedures, all of which may exert a subtle influence on the formulation of learners learning strategies. For example, an experienced teacher may have the following impacts on students acquirement and adoption of learning strategies: In teaching practice, the teacher is good at recognizing important learning strategies, and clearly aware which strategies are crucial to students of different ages, which strategies are indispensable to different learning tasks. Therefore, the teacher is able to teach students the appropriate strategies effectively in the light of students characteristics of different ages and meet the needs of different learning tasks. The teacher is constantly trying to seek new learning strategies . With the in-depth of the theory research and summarization of pragmatic teaching experience, learning strategies have been creating and discovering accordingly. The experienced teacher has to explore and seek new learning strategies in the light of teaching requirements , also, the teacher will provide the students with new learning strategies so that they may master more learning strategies effectively. The teacher is adept in choosing the appropriate learning strategies materials and making the materials more relevant and typical, which will make the selected materials in accordance with the students cognitive characteristics and personality, fully reflect the learning strategies being trained and also arouse students learning interest. The teacher is adept in converting the so-called implicit requirements of the teaching contents into explicit ones. It means that the teacher will be able to teach the learning strategies vaguely and consciously. The teacher is able to raise students awareness of learning and mastering learning strategies with the help of the outer teaching requirements at the right moment. Thats to say , when students are unconscious of the learning strategies, the teacher is able to stir their awareness efficiently; when students are subconscious of the learning strategies, the teacher is able to promote them consciously and clearly. Little by little, the students will learn to improve their learning , summarize their own experience and accumulate their learning strategies, which will undoubtedly help augment their learning efficiency. On the other hand, whether the teacher can adopt his teaching methods appropriately will also have an important impact on students formulation and adoption of learning strategies. As its known to us that learning strategies , after all, are kind of implicit learning techniques, the teacher who can adopt appropriate teaching methods will be able to make the abstract.teaching contents more specific, more vivid and more illustrative. Lastly, its worth mentioning that when the teacher has a profound understanding of the characteristics of the teaching procedures , he will teach students necessary learning strategies at the pivotal links and crucial periods. Similarly, in learning strategies instruction and training, the teacher can adopt the elicitation method rather than cramming method . Then the students can draw interferences about other cases from one instance with the teachers unraveling at certain crucial moments. 1.3.3.6 Other Factors Besides the factors mentioned above, learners age also has a conspicuous influence upon students formulation and adoption of learning strategies. With the growth of age, learners cognitive abilities will grow accordingly. As far as the learners are concerned, the periods can be divided into three periods: pre-school period, primary-school period and high-school period. C On the basis of the actual circumstances, the thesis is mainly focused on the high -school period. Although learners cognitive abilities are growing rapidly, and their cognitive ways are being enriched gradually, without the teachers help and instruction , high school students still cant develop and adopt learning strategies spontaneously and systematically. In view of this fact, learning strategies instruction and training among high school students is quite necessary. Indeed, there may be different factors influencing students mastery and adoption of learning strategies. Therefore, in our learning strategies instruction and training, we should take the following factors into full consideration: students learning motivation, personality, intelligence, learning styles, the teachers teaching methods and so on, because these studies will make our learning strategies instruction and training more directed, shorten students learning time and improve students learning efficiency. 1992. (Vft.,12.44-4) *VtfAk44-ailVii M 385 Bibliography English References: Chamot, A. U. OMalley, J. M. et al .1994. The CALLA handbook: Implementing the cognitive academic language learning approach. White Plains, NY: Addison Wesley Longman. Chamot, A. U. OMalley, J. M. et al. 1994. Language learner and learning strategies In N. C. Ellis (Ed.), London: Academic. Chamot, A.U. .1993. Student responses to learning strategy instruction in the foreign language classroom. Foreign Language Annals, 26: 308-321. Clouston, M. .1997. Language Leaning Strategies: An Overview for Learning Strategy Teachers The Internet TESL Journal. Cohen, A. D. 1998 . Strategies in learning and using a second language. NY: Addison Wesley Longman Limited. Ellis, R..2002. The Study of Second Language Acquisition. UK: Oxford University Press. Flavell, J. H..1981. Cognitive monitoring. In W. P. Dickson (Ed.), Childrens oral communication skills (pp. 35-60). New York: Academic Press. Gardber,R.C. Lambert W.E.,1972.Attitudes and Motivation in Second Language Learning. Rowley: Newburry House Publishers Griffiths, R..1991. Personality and Second Language Teaching: theory, research and practice. Singapore: SEAMEO Regional Language Centre Hall, Stephen. 1997. Language Learning Strategies : from the ideals to classroom tasks. Language and Communication Division, Temasek Polytechnic Jones, B. A, Palincsar, D.Ogle and E,Carr. .1986 .Strategic teaching and learning: Cognitive instruction in the content area. Alexandria.VA: Association of Supervision and Curriculum Development Kassin, Saul. M. 1998. Psychology (2 Edition) USA: Prentice -Hall, Inc Nyikos, M. 1996. The conceptual shift to learner-centered classrooms: Increasing teacher and student strategic awareness. In R. L. Oxford (Ed.), Language ]earning strategies around the world: Cross-cultural perspective (pp. 109-117). Honolulu: University of Hawaii Press. Malley, J. M. Chamot, A. U..1990. Learning strategies in second language acquisition. Cambridge: Cambridge University Press. Oxford, R. L. (Ed.). 1999. Language Learning Strategie

Analysis of Platos The Republic Essay -- Philosophy Religion Essays

An Analysis of The Republic The Republic is an examination of the "Good Life"; the harmony reached by applying pure reason and justice. The ideas and arguments of Plato center on the social settings of an ideal republic - those that lead each person to the most perfect possible life for him. Socrates was Plato's early mentor in real life. As a tribute to his teacher, Plato uses Socrates in several of his works and dialogues. Socrates moderates the discussion throughout, as Plato's mouthpiece. Through Socrates' powerful and brilliant questions and explanations on a series of topics, the reader comes to understand what Plato's model society would look like. The basic plan of the Republic is to draw an analogy between the operation of society as a whole and the life of any individual human being. In this paper I will present Plato’s argument that the soul is divides into three parts. I will examine what these parts are, and I will also explain his arguments behind this conclusion. Finally, I will desc ribe how Plato relates the three parts of the soul to a city the different social classes within that city. Plato supposed that people exhibit the same features, and perform the same functions that city-states do. Applying the analogy in this way presumes that each of us, like the state, is a complex whole made up of several distinct parts, each of which has its own proper role. But Plato argued that there is evidence of this in our everyday experience. When faced with choices about what to do, we commonly feel the tug of many different impulses drawing us in different directions all at once, and the most natural explanation for this situ... ...is own desires rather than his subjects needs is not virtuous. Second, a person in the military, who is supposed to be courageous may desert his fellow troops in fear. Third, many common people commit crimes, and create conflict within the community. None of these people are virtuous. However, this is exactly what Plato was getting at. Plato believes that when each of these classes performs its own role and does not try to take over any other class, the entire city as a whole will operate smoothly, showing the harmony that is genuine justice. (ln 433e) What makes the Republic such an important and interesting piece of literature is that by examining what brings true justice and harmony to the world, we can therefore understand all of the virtues by considering how each is placed within the organization of an ideal city.

Come Shouting to Zion and the development of African-American Religious Culture :: Religion Shouting Zion Essays

Come Shouting to Zion and the development of African-American Religious Culture Missing Works Cited In detailing the long process by which African-Americans came to embrace Protestant Christianity and shape their own unique form of it, Frey and Wood emphasize African agency throughout. Their case is better supported by evidence in the 19th century than in the 18th, during which time Christianity had little effect on slave society through the efforts of Anglicans, not so much because Africans rejected the gospel as because whites withheld Christian brotherhood from blacks. As blacks in the American South and in the British Caribbean struggled to develop individual and collective identities from the persistent remnants of African culture and their new conditions of life, the series of efforts by evangelicals to convert slaves eventually gave rise to a distinct African-American form of Christian theology, worship style, and religious community. The importance of religion among African Americans, as among all people, rests on fulfilling the human need for an understanding of one’s place in both the spiritual and temporal world. While it is difficult, as Frey and Wood concede, to know with certainty what lay behind Africans’ confessions of conversion to Christianity, we can understand how religion played a critical role in defining social relationships among slaves and between blacks and whites. Frey and Wood explain the appeal and success of Evangelicalism among slaves when they assert, â€Å"Deprived of their traditional supernatural means of dealing with recurrent life crises, [African-Americans] discovered in evangelical conversion requirements an opportunity to reassert personal authority based on their ability to communicate directly with God and to bring others to recognize the need for personal repentance and acceptance of Jesus† (109). One early example that supports this link between religiou s involvement and a sense of personal identity, if not between conversion and increasing social prestige or power, is found in a slave woman who tells Moravian missionaries that her people have come from across the sea and lost their father and mother, and therefore want to know the Moravians’ Father above. The displacement of Africans, for whom locality was critical to interactions with the spiritual world, did not deprive them of their religious cosmologies, but required them to learn the spiritual landscape of their new home and reshape their practices accordingly. Come Shouting to Zion details the many religious rituals that Africans preserved in the new world, especially those surrounding fundamental life events such as the birth and naming of children, marriage, burial ceremonies, and ritual dancing and singing to communicate with ancestors and deities.

Isaac’s Storm

Isaac’s Storm Isaac Cline dealt with perils that no one should have ever had to endure. Erik Larson was very good at describing what he thought and saw, but a little too much. His descriptions were too lengthy and the subject didn’t catch my attention until much later in the book. The book was written very well it excluded the too familiar he said she saids. The language flows with clarity and precision. His recount of the storm’s destruction sucks you into the dramatic effects as the storm takes over the town. Some of my favorite parts of the book are in the beginning I love the metaphors and similes. The beginning catches you by taking you across the world to Africa, â€Å"It began as all things must, with an awakening of molecules. The sun rose over the African highlands east of Cameroon and warm grasslands, forests, lakes, and rivers, and the men and creatures that moved and breathed among them; it warmed their exhalations and caused these to rise upward as a great plume of carbon, oxygen, nitrogen, and hydrogen, the earth’s soul. † That creates such a beautiful picture of all elements working together I love it. I also think that the fact that it’s true is amazing. Over 10, 000 people dead from one hurricane. Technology has advanced so much even since then. I can’t imagine what Hurricane Katrina would have done if no one had been warned. It’s so important for education to progress and expand. Isaac took on a tremendous responsibility when he didn’t realize what was coming; I don’t think it was his fault though. He thought he was prepared and nothing could have prepared him, or anyone for the tragedy that the hurricane brought. It’s very interesting learning about the politics of the weather bureaus and how everything works. I never knew how much the weatherman did. The things that they measure and predict are really incredible. The most interesting part of the book was when the storm actually hit. The way Erik Larson describes the events happening to Isaac makes you feel like you’re watching them through Isaac’s eyes. It makes me really appreciate living in the mountains where tropical storms and tornados don’t destruct our beautiful valley. Another one of my favorite paragraph’s was, â€Å"the air cooled rapidly as it pierced colder and colder layers of atmosphere and encountered lower and lower pressure. The lower the pressure, the more the air expanded. As it expanded it cooled. It continued to rise but less than a mile above the earth crossed a threshold, and a phase change occurred. The air got so cold, it could no longer retain the water it carried. The vapor condensed en masse, as if at the tap of a conductor’s baton. The resulting droplets were so tiny they remained suspended in the rising air. † It’s fun reading about the facts when he relates them to familiar things. It lightens the book and catches your attention again. I definitely leaned a lot in this book. Before I didn’t really know anything about weather, especially all of the tools to measure the wind pressure and how to watch the tides and so on. I enjoyed learning about all of these things even though I learned more than I care for about how precise the weather is. I also learned much more about Texas and Galveston. It would be nice if Erikson would have included a dictionary like Ella Minnow Pea, so that you didn’t have to go back and forth throughout the book to double check. Overall the book wasn’t too bad. I liked how he makes the whole story come to life, but in doing so he seems to drag on in details.

Essay on the Book Theif

â€Å"Deserves a place on the same shelf with The Diary of a Young Girl by Anne Frank†¦ Poised to become a classic. †- USA Today on The Book Thief. I think next years incoming freshmen should read The Book Thief by Markus Zusak because of the unique way the book was written, showing the power of words. Within this essay I will write about the symbolism in the book. I will write about the narrator. I will also write about my personal experience with one of the characters. The symbolism within the book gives a unique perspective. The book uses symbolism when the narrator says â€Å"That last time. That red sky†¦ found on page 19 in The Book Thief. The narrator explains that the sky was red. He explains the emotion or feeling that was going on through color. Zusak shows the power of words throughout the book, especially when the character Max writes The Word Shaker. Death was the narrator of The Book Thief which made the book much more intriguing to me as a reader. If the book were to be narrated by anyone else it wouldn't have been able to flow as well. It would have not been able to tell what exactly happened to Max, or Liesel, or any other character. How when Death realizes Rudy dies he says â€Å"the boy from the plane, I thought.The one with the teddy bear. Where was his comfort? Where was someone to alleviate this robbery of his life? Who was there to sooth him as life's rug was snatched from under his sleeping feet? No one. There was only me. † found on page 531 in The Book Thief. I think it is very touching to read that even Death is sad about Rudy's death. Also if the book wasn't narrated the way it was then it wouldn't had been as memorable. Max's book, The Word Shaker had a powerful effect on me as I read the book. The way Max says that Liesel's words are stronger than Hitler's. Max says that Liesel's words are like a tree.The tree grows strong and tall until one day she gets off of the tree and lets the people chop it down. Whe n it is chopped down the words kill all the bad trees and makes people realize how strong words can be. I think that next year's incoming freshmen should read The Book Thief because of the unique way the book was written, showing the power of words. The symbolism within the book gives a unique perspective. Death was the narrator of The Book Thief which made the book much more intriguing to me as a reader. Max's book, The Word Shaker had a powerful effect on me as I read the book.

Creating a Brand Using the Low-Budget Route: Choco-Energy Essay

1. Introduction According to Mintel (2012), 49% of chocolate users stated that if the price of their favorite bar rises they would cut back on chocolate. In addition, 68% of 16-24-year-olds full-time students consider that everyday low price is one of the main factors that they would consider for a brand (Mintel, 2012). Furthermore, for those DEs and households are also the most likely groups to consider low prices as a main factor when choosing which chocolate brand to buy (Mintel, 2012). Therefore, creating a new identification brand using the low budget route in Pound City market will have a great profit space in the confectionery market. The report will base on Snickers Peanut Butter Brand to create a new identification brand. The detail explanation of new brand’s development process can be seen below, which including the new brand name, brand image, brand positioning and package design. 2. Overview of chocolate market Although there is a decreasing trend in the number of eating chocolate as the reasons of healthy eating, aging population and rising sugar prices, the chocolate market has grown slightly by 6% over 2006-2011 to ï ¿ ¡1.58 billion (Mintel, 2011). Mintel (2012) also noted that 89% of consumers continue to eat chocolate confectionery because of its position as an affordable treat. For those users chocolate as indulgent treats allow consumers to lift their mood and satisfy a sweet craving. Chocolate market is relatively fragmented with the presence of a larger number of smaller brands, such as Mars, Cadbury Trebor Bassett, Nestle, Haribo and Ferrero and some own-label offerings manufacturers (Mintel, 2011). This can be seen from Appendix 1 about the manufacturers’ shares in the UK chocolate confectionery market. It  shows that Kraft Foods (Cadbury), Mars, Nestle are the three leading brands in the UK confectionary market, which taking up 33%, 27% and 16% of market share respectively (Mintel, 2011). 3. Choosing brand in the chocolate market The researcher will base on Snickers brand Peanut Butter Squared to create a new identification brand with new brand name, brand image and package to compete with current range of manufacturers’ own brand. Snickers Peanut Butter Squared is one of the famous brands of Mars Company. Mars is a US-based globally operating food and drink conglomerate company. Its brands in the confectionery segment include Lockets, Skittles, Starburst and Tunes (Mintel, 2011). Mars Chocolate is one of the world’s leading chocolate manufacturers. Its iconic brands include M&M’S ®, SNICKERS ®, DOVE ®, GALAXY ®, MARS ®, MILKY WAY ® and TWIX ® (Mars Official website, 2012). 4 Brand analysis for Snickers Brand 4.1 Brand name of Snickers Brand According to Chernatony and McDonald (2003) noted that brand names are perceived by consumers as important information clues, which helps to reduce the need to engage in a detailed search for information. The name of Snickers was launched under the name Marathon chocolate in the 1990s as Mars Inc aimed at consolidating branding exercise by bringing all its corporations products under unified Mars branding and make its brand be recognized both locally and globally (Ezine @rticles, 2012). Now Snickers is one of the largest confectionary ‘single bar’ in the world and people will think of energy bar when they see the brand name of Snickers (Mars official website, 2012). 4.2 Brand development of Snickers The brand development for Snickers Brand Peanut Butter Squared both has from its average nutrition but also from its package. The calories of new Snickers Peanut Butter Squared is litter smaller than original Snickers from 1.78 oz and 250 calories, versus 2.07 oz and 280 calories for the original bar. Each of the squares are about 1.25 inches across, and 3/4 inch high (LaBau, 2010). In addition, the color of the packaging changes from brown to yellow. Inside of the package, there are two pieces of chocolate bar instead of one larger bar compared with original Snickers bar. This is a kind of brand extension based on Peanut Butter chocolate category. 4.3 Brand image of Snickers Chernatony, McDonald and Wallace (2011) stated that brand images enable consumers to form a mental vision of what and who brands stand for. Because consumers will select a brand by observing whether the images that brand convey match the needs, values and lifestyles of consumers. In the case of Snickers, Snickers focus on broadening its appeal from a largely ‘male’ base to include women and older consumers. The company pays much attention and invests heavily in maintaining and strengthening their brand image. One of the most effective and targeted marketing tools for the Snickers brand at its disposal is through sponsoring key sporting events to squarely position it as an energy booster, one of its slogan is ‘ the big eat when you are hungry’. With the effort by the Mars Company, now Snickers Bar creates its brand image as providing the fuel and energy for the body and mind (The Irish Times business, 2000). In addition, the Snickers brand represents one of the young generations’ wishes that they want to be recognized and accepted by friends around them. Therefore, they need replenish their energies to enjoy with their friends and not go behind them. 4.4 Brand personality of Snickers A brand should represent more than just utilitarian benefits but also give added values that satisfy social and psychological needs for consumers. Because intrinsic physical product with an aura, or personality will give consumers more greater confidence in choosing a brand (Riezebos, 2003). Snickers brand created its brand personality through launching celebrity endorsement campaign with words like, â€Å"Peanutopolis, Hungerectomy, Nougtocity, Substantialicious and Satisfectellent† on its outdoor billboard advertising campaign to attract the younger generation and to gain trust with popularity (The Irish Times business, 2000). 4.5 Brand value of Snickers SNICKERS Chocolate bar create its brand value by providing the fuel and  energy for the body and mind. With busy lifestyle recently and many families on the go, Snickers bar as a great-tasting snack that captures the essence of a portable snack brings consumers with great convenience and satisfies getting the most of each moment. ‘When you hungry, grab Snickers bar’ is great to reflect the brand value of Snickers. Nowadays, the brand value of Snickers brand can be seen from its overwhelming popularity, recognition as a top-quality product and the respect and admiration of consumers world-wide as a world leader in the snack food category (The Irish Times business, 2000). 4.6 Package strategy for Snickers Meyers and Lubliner (1998) illustrated that the package form can communicate images that influence consumer perception, appeal to the consumer’s emotions, and motivate desire for the product before the consumer ever reads the label or sees the actual product. In their opinion, the package is the product. In the case of Snickers Peanut Butter Squared Brand, the packaging is little flatter, shorter and wider than the standard Snickers package. The package outside for Snickers Brand Peanut Butter Squared with a golden yellow background and â€Å"Peanut Butter† clearly spelled out in big letters. Inside the package are two squares chocolate bar. All of those are 1.25 inches square and about 1.75 inches high. There’s a nice ripple on the top (CandyBlog, 2010). The detail explanation about its product description has been introduced in the brand development stage. Slogan–Snickers chocolate bar uses more than one slogan. The slogan for Snickers chocolate bar is â€Å"Hungry? Grab a Snickers!† â€Å"Don’t let hunger happen to you.† â€Å"Hungry? Why wait?† 5 Brand image transfer Chernatony and McDonald (2003) noted that â€Å"a successful brand is an identifiable product, service, person or place, augmented in such a way that the buyer or user perceives relevant, unique added values which match their needs most closely. And its success results from being able to sustain these added values in the face of competition†. In order to create a successful new identification brand, the marketers will transfer the image brand from Snickers by maintaining some good elements of Snickers brand and add some elements that Snickers brand needed to improve to compete with its  competitors. 5.1 Energy booster and Offer value Figure 5.1: Chocolate confectionary brand personality-macros image, January 2012 According to the figure above, Snickers have a wholesome reputation. This might attributable to its high peanut content as Mintel (2012) stated that Snickers is a particularly divisive brand, with the high peanut content likely to be a deterrent for a number of people. Therefore, for the new identification brand, maintaining the high peanut content will be a great element to offer added value for the consumers. In addition, positioning the new identification brand as an energy booster is also important as Snickers attracts lots of consumers with this position and this also one of the reasons why Snickers brand succeed. 5.2 Ethical brand Figure 5.3: Chocolate confectionary brand personality-macros image, January 2012 According to the figure above, ethical is to be a great element for the consumers to show the brand personality for a food product. According to Mintel, (2012), consumers pay much attention on ethical sourcing of food. The impact of ethical sourcing will become a great element to influence consumer confidence. In addition, brands which source their ingredients ethically especially for those with a premium orientation product, this would be a great element to identify their brand image (Mintel, 2012). Therefore, creating an ethical brand will also be great element for the marketer to create a new identification brand. 6 Creative choice/ Brand identification 6.1 New brand name The new brand name is CHOCO-ENERGY, which is easy for consumers to member the name and easily associated with the products. Meyers and Lubliner (1998) stated that a product’s brand name is responsible for creating memorability. It helps to build brand recognition and loyalty, as well as providing product information. For CHOCO-ENERGY, this could help to inform consumers’  that this is a chocolate brand. In addition, it also notes consumers that this brand focuses on energy booster. 6.2 New brand image Chernatony and McDonald (2003) stated that brand images enable consumers to form a mental vision of what and who brands stand for. Because consumers will select a brand by observing whether the images that brand convey match the needs, values and lifestyles of consumers. The brand image for CHOCO-ENERGY brand is to inform consumers that this brand is more than just another chocolate, â€Å"it as a reflection of a way of life, where people live with energy, joyful and healthy†. For the new identification brand, CHOCO-ENERGY would like to transfer a healthy and energy image for the consumers and let consumers to be treatwise for chocolate based on GDAs (Guideline Daily amounts). This new brand aims to inform consumers to be enjoyed as part of a healthy, active lifestyle. Because some of them might consider chocolate leads to obesity issues while eating limited chocolate can also provide benefits for one’s healthy because the elements contain in peanut butter and peanuts would benefits for consumers’ nutrition. Peanut butter and peanuts provide protein, vitamins B3 and E, magnesium, folate, dietary fiber, arginine, and high levels of the antioxidant p-coumaric acid. All of those elements would help consumers to protect against a high risk of cardiovascular disease (HubPages, 2012). 6.3 Brand positioning According to Aaker (2002), brand position is the part of the brand identity and value proposition that is to be actively communicated to the target audience and that demonstrates an advantage over competing brands (Aaker, 2002, pp176). The new identification brand will target on young teenagers and positioning on creating an everyday low price and importance of chocolate brand to British consumers. According to Mintel (2012), 15-24-year-olds stand out as the most important demographic in the chocolate and confectionery market, with the highest share of total users (91%) and also 44% of heavy users (Mintel, 2012). In addition, 68% of 16-24-year-olds full-time students consider that everyday low price as one of their main choice factors for a  chocolate brand (Mintel, 2012). Furthermore, there is a growing numbers in the population of the high usage 25-34-year-old age group as well as Abs and C2s look set to drive sales growth in the coming years (Mintel, 2012). Therefore, the new identification brand will target on users from 16-to-34 year olds and creating an everyday low price brand in the confectionery market to attract consumers’ attention. 6.4 Brand personality Aaker (2002) noted that a brand personality represents a functional benefits or attribute that may be relatively ineffective if it lacks a visual image established in the customer’s mind. Brand personality for the new identification brand is that CHOCO-ENERGY not just another chocolate bar that provide sweet craving or energy for the consumers but also a brand that value for money. Because according to Mintel (2012), chocolate suffers from a poor perception of value with only 28% of chocolate users think chocolate bars provide value for money. In addition, 65% of users consider that brands benefit from high trust as a main choice factor when they choose a chocolate brand. Therefore, improving perception of value and creating high trust for the new identification brand is emergent and significant. In addition, according to the brand image transfer part, energy booster and offer added-value are great element for the marketer to create the new brand. Therefore, this brand aims to create an everyday low price and importance chocolate brand for consumers not only value for money on price but also on product content. The product will maintain the value of Snickers brand that providing high nut content as the high peanut content likely to be a deterrent for a number of people (Mintel, 2012). 6.5 Package strategy for the new identification brand Trott (2012) stated that package is a powerful selling tool for a company to achieve a competitive advantage because for consumers the package is the product. Before consumers select a product, they will see the package at first. Through the shape of the package, the recognition of the brand, the color and the words, the graphic style and format they will have a fundamental image for the product (Meyers and Lubliner, 1998). In addition, the name, logo or symbol of the package are all unique, appropriate, and legally ownable for the company to communicate a positive and memorable image about the product (Meyers and Lubliner, 1998). These would help to provide product information and attributes to the customers. Therefore, it is critical for the company to pay much attention on the package design. Next the detail explanation about brand’s logo, color for the package, product identification (net weight copy, benefit statement, flavor or variety identification, size, nutritional information, ingredients, distributed place, attribute description) for the new identification brand can be seen below. 6.5.1 The brand logo The brand’s logo refers to a uniquely shaped signature, which can be based on the brand name in some kind of unique typographic format or a uniquely styled configuration of the corporate initials (Meyers and Lubliner, 1998). The consistent use of the logo is one of the reasons to make a powerful brand and also is the fundamental building blocks of brand identity (Carter, 1999). For the new identification brand, the marketer will use the brand name as the brand’s logo. The researcher will use a script logo because this type of logo provides an image of casualness, fun, movement and entertainment (Meyers and Lubliner, 1998). This is more related to the image of new identification brand that CHOCO-ENERGY is more than just another chocolate: â€Å"it as a reflection of a way of life, where people live with energy, joyful and healthy†. The slogan of the new identification brand is â€Å"CHOCO-ENERGY Eat health to be a part of active lifestyle†. 6.5.2 Package inside and outside The color for the packaging of the new identification brand outside will combine both brown and yellow. Because brown is deep color and often used for gourmet food and confections to communicate good taste, warmth, and appetite appeal. In addition, this color also helps to identify the color of the product inside the package (Meyers and Lubliner, 1998). For yellow color, it looks bright and tends to communicate relaxation and joy. Inside  the package four cup shaped chocolate. The surface of each chocolate has a heart-style image. 6.5.3 Product Identification Each CHOCO-ENERGY chocolate bar will contain 210 calories with a total fat content 14 gm. In addition, for its protein, sugar and sodium content will be 4gm, 19g and 130 mg respectively. The new identification brand will also contain nougat, caramel, peanuts. All of these elements will be covered in chocolate coating. Net weight copy for CHOCO-ENERGY is 42g. The benefit statement of this brand is to be treatwise based on guideline daily amount to be enjoyed as part of a healthy, active lifestyle. This brand pays much attention to balance the flavor of the product to avoid the product more sweet than salty. In addition, the product avoids making the peanut butter layer too waxy and to make the chocolate strangely flavourless. There will four pieces of chocolate cups in the package. The package will be flowrap bags. This would help to increase the product store duration because it’s easy for chocolate to melt at a high temperature. In addition, it helps to improve the product se curity. The detail nutritional information and ingredients can be seen from A3 poster. 7. Conclusion In this report, the rise of chocolate price and the increasing growing number of own-label of chocolate brand as great reasons to explain why creating a low budget route brand is effective in the chocolate and confectionery market. In addition, the detail explanation about the Snickers brand such as the brand image that Snickers Bar provide the fuel and energy for the body and mind with slogan that ‘the big eat when you are hungry’. Snickers brand positioning â€Å"from a largely ‘male’ base to include women and older consumers. Snickers brand personality through launching celebrity endorsement campaign with words like, â€Å"Peanutopolis, Hungerectomy, Nougtocity, Substantialicious and Satisfectellent† to give a fundamental knowledge about how to create a brand. Furthermore, the brand image transfer as a great part for the report to show what elements will remain or added from the Snickers brand to create the new identification brand. At last, the new identification brand, CHOCO-ENERGY brand was created with slogan that ‘CHOCO-ENERGY Eat health to be a part of active lifestyle’ to represent an image that CHOCO-ENERGY is not just another chocolate, â€Å"it as a reflection of a way of life, where people live with energy, joyful and healthy†. CHOCO-ENERGY positions on creating an everyday low price and importance of chocolate brand to British consumers. At the same time, elements for the package design also explained to show the new identification brand. 8. References AAKER, D.A. (2002) Building strong brands. London: Simon & Schuster UK Ltd. CARTER, D.E. (1999) Branding: the power of market identity. New York: Hearst Books International. CHERNATONY, L.D and MCDONALD, M (2003) Creating Powerful Brands in Consumer, Service and Industrial Markets, Third Edition. Oxford: Elsevier Ltd. CHERNATONY, L., MCDONALD, M, WALLACE, E (2011) Creating powerful Brands, BH, 4th Edition. Oxford: Elsevier Ltd. CLIFTON, R and Simmons, J (2003) Brands and Branding. London: The Economist Newspaper Ltd. HASSAN, T. U (2009) Snickers Chocolate Bar-A short History. Ezine @rticles. [Online]. Available from: http://ezinearticles.com/?Snickers-Chocolate-Bar—A-Short-History&id=4102333. [Accessed 17/05/2012] LABAU, E. (2010) Snickers Peanut Butter Squared Review. About.com. Candy. [Online] Available from: http://candy.about.com/od/candyreviews/fr/snickers_pbsquared.htm. [Accessed 17/05/2012]. LAFORET, S (2011) Managing Brands. McGraw Hill. MARS Official website page (2012) Brands Chocolate. [Online]. Available from: http://www.mars.com/global/brands/chocolate.aspx. [Accessed 17/05/2012]. MEYERS, H.M. and LUBLINER, M.J. (1998) The marketer’s Guide to Successful Package Design. United States of America: NTC/Contemporary Publishing Group, Inc. MINTEL (2012) Chocolate Confectionary-UK-April-2012. London: Mintel International. MINTEL (2011) Sugar and Confectionary-UK-November 2011. London: Mintel International. RIEZEBOS, R (2003) Brand Management. Prentice Hall. The IRISH TIMES BUSINESS (2000) Global marketing-Building and Maintaining the M&M’S Brand. Fifth Edition. UK: Masterfoods. TROTT, P (2012) Innovation Management and New Product Development, Fifth Edition. England: Pearson Education Limited.