Eating and Mermaids Poolside Grille Essay Example for Free

Eating and Mermaids Poolside Grille Essay We have all decided to go on a Carnival Cruise line costing us all $601. 36 apiece; together it will cost $2,405. 44, for seven nights in the Bahamas and Florida area. We will all drive up to Maryland, Baltimore using $50 in gas for both ways and leaving the houses at 1:00 pm. We will also eat about $4 to $5 a person worth of food on the way down there then on the way back we will spend probably the same amount in order to eat again. On the first day of the cruise we will unpack and relax until 7:30P. M. and eat in the Normandie Restaurant. After dinner we will relax on the deck till 11:30P. M. The next day we will go to the pool and swim. At lunch we will have room service then go back to the pool. At dinner we will go to the Mermaids Poolside Grille. After dinner we are all going to the dance club on the cruise. The third day will consist of a Cookie Decorating class and ice cream eating contest. By dinner we will eat at Pizzeria which is located in the Mermaids Poolside Grille. After dinner we will all just relax. On the fourth day we stop in Florida and relax on the beach soaking up the sun. At dinner time we are eating at the sushi bar and going to the butterflies lounge in the cruise after dinner. On the fifth day we stop at the Bahamas and go shopping with our left over money, which would be $350 per person. When we get back on the cruise we will have room service again. By the sixth day we will be watching a Broadway musical and listening to comedians. We will eat Normandie Restaurant again. On the last and final day we will be packing and playing a couple of games on the cruise like battle of the sexes. When dinner comes around we will eat at Your Time Dining. On the eighth day we will be sadly departing at 8:00am. All of these activities, excluding shopping, will be at no charge because we paid for all of it at the beginning.

Relationship Between Clothing and Identity

Relationship Between Clothing and Identity Material culture refers to the corporal, physical object constructed by humans. Ferguson (1977) describes material culture as all of the things people leave behind . All of the things people make from the physical world farm tools, ceramics, houses, furniture, toys, buttons, roads and cities (Ferguson, 1977). Material culture refers to objects that are used, lived in, displayed and experienced. Human beings interact with material culture as a normal part of their daily lives. Because of this interaction, material culture and human living is strongly influenced by each other, and through studying material culture gives us important clues about the way humans live and have lived in the past. Schlereth (1982) outlines the importance of the study of material culture, arguing that through material culture we can learn about the belief systems the values, ideas, attitudes, and assumptions of a particular community of Society, usually across time (Schlereth, 1982). Schlereth continues to state that a study is based upon the obvious idea that the existence of a man-made object is concrete evidence of the presence of a human mind operating at the time of production. The common statement underlying material culture research is that objects made or modified by humans, consciously or unconsciously, directly or indirectly, reflect the belief patters of individuals who made, commissioned, purchased, or used them, and, by extension, the belief patterns of the larger society of which they are a part (Schlereth, 1982). By studying culture as something created and lived through objects, we learn to understand the social structures, human action, emotion and meaning, and through this process we bond together the crucial link between social and economic factors with the individual actor. This is where we can introduce Marxism mode of production, if we consider material culture in terms of consumer societies we will be able to reproduce and challenge social structures. However, according to Marx and Engels (1965, p32) in The German Ideology: This mode of production must not be considered simply as being the reproduction of physical existence of individuals. Rather it is a definite form of activity of these individuals, a definite form of expressing their life, a definite mode of life on their part (Sahlins, 1976). Marx mode of production worked in the following way; people produce commodities and sell them so that they can buy other commodities to satisfy their own needs and wants. For Marx, production is something more than practical logic of material effectiveness, it is a cultural intention. Take for example, if you look around your home, objects are everywhere cups/mugs, computers, clothing. You know what most of these are because they are part of you familiar environment, if you have grown up with these objects they have been a part of your life. Now if a person lived in a different part of the world and from a different century, they would have a difficult time trying to understand our material culture. Each object has a story to tell, a story which has been shaped by human used. If material objects are been analyzed, basic facts will be recorded, a verbal description which might include measurements, material, any distinguishing features, take note of everything which will determine a clearer picture about the object. This key information will provide material about the technology used, the economy, or social relations within the given society and how they have changed or progressed over time. Clothing and in particular designer outfits can mask a persons real persona. The clothing can be worn to impress and make the wearer feel more confident, however this can also be taken to the extreme in that if a persons self worth and morale is low clothes are used to state falsely about the importance of the person. wearing certain clothing may make a person feel empowered by altering their self perception, they can assist in forming or negating interpersonal and group attachments, mediating the formation of self-identity and esteem and integrating and differentiating social groups classes or tribes (Woodward, 2007, p4 ). Alison Lurie states that in her Language of Clothes that clothes introduce individuals subconsciously before they even say a word (Lurie A. , 1992). Clothes are expressions of identity, one of the permanent ways we signal to the social world who and what we are (Twigg, 2007). It is also an expression and fulfilment of human needs: needs of the body and mind. These expressions function within a cultural context with the purpose of passing on distinctive meanings to social forms. Clothes have been used to identify our links, such as what school we attend, what job we have or what group we are a part of. Schools use uniforms to identify their students, although uniforms can be a really useful if the students are out on day trips, the uniform will be easily recognisable to pick out students, these students then represent the school. Occupations have informed the public of their identity and job titles throught the use of clothing, for example: gardai, nurses, surgeon, security guards, fi re fighters the list is endless when you really think about it. In most cultures gender differentiation of clothing is considered appropriate for both men and women. There are many features that differentiate the gender of clothing. The masculine fabric is relatively caorse and stiff, usually heavier whereas feminine fabric is soft and fine. Masculine colours usually tend to be darker, and feminine coloured clothing is usually light or pastel. The cut in mens clothing is square with corners and angles, and womens dress lines emphasize the flow, the curve and the actual style of the dress. These elements convey social meaning (Sahlins, 1976). The sturctural lines in the cut or patterns of clothing make up analogous class of meaningful contrasts (Sahlins, 1976). The importance seems to be related with three characteristics of a line: direction, form and rhythm. Direction refers to direction in relation to the ground. Form refers to its properties as curved or straight. And rhythm refers to the periodicity of the curve or angle (Sahlins, 1976). In western societies, womens clothing usually consists of skirts, dresses and high heels, while a tie is usually seen as mens clothing. Trousers/jeans were seen as mens clothing but nowadays they are worn by both male and female. Female clothing usually tends to be more attractive in comparison to male clothing. Clothing also identifies religious groups. In some cultures, laws regulate what men and women are required to wear. A man wearing a headgear called yarmulke/kippah is most likely to be Jewish, and a woman wearing a hijab is most likely to be Muslim. The yarmulke is for a Jew to announce publicly that he respects God and that God is above human kind. According to the Talmud (Jewish Religious Commentary), wearing the kippah reminds Jews that there is a higher authority, and it reminds us that God is always watching (Silvestri, 2010). A Muslim woman who wears a hijab not only publicly announces her religious identity, but when her face is covered, men cannot judge her by her appearance, they are able to evaluate her by her personality, character, and morals (Hussein). If we look at the catholic culture in Ireland, a man wearing in a black robe or outfit and a roman collar is identified as a priest and is given the title father in the Roman Catholic churches. In Islamic culture, men prid e themselves in wearing turbans because of its significant spiritual symbolism of their cultural faith. Turbans are still worn today by Islamic men as a way of distinguishing themselves, strengthening social ties and giving a sense of group identity. They are considered important in prayer, where the rewards are said to be twenty-five times greater when the headdress is worn. However in saying all of this the turban also has a practical function, it protects the mens head from the heat and dust in Arab countries (Bennett, 2010). Again, we see clothing as the subconscious communicator that announces ones religious identity publicly. According to Sahlins (1976), American clothing amounts to a very complex scheme of cultural categories and the relations between them. The scheme operates a set of rules for declining and combining classes of the clothing which formulate the cultural categories. Each aspect consists of a range of meaningful variation, some will be present and others will be absent (Sahlins, 1976. p179). The outfit as a whole makes a statement, developed out of the particular arrangement of garment parts and by contrasting to other outfits (Sahlins, 1976. P 179). Strictly speaking, clothes is not a part of your body, however, since your body is largely covered in it, your clothing will affect the way you come across. Seeing as your clothing is such a large factor, on the message your giving off, your appearence is important and will effect the view others have on you. The clothes you are wearing make a statement about your identity and your social status, the colour and style of clothes worn tell oth ers about how you are feeling in the world. Clothes have the ability to inform publicly of ones identity, mood, generation, religion, and culture. It is a language that is constantly in communication with people introduced or not introduced. Although the language of clothes speaks, it may not be completely accurate, but it gives one an idea of an individuals identity and personality. The language of clothes is used daily and can be seen every day in the home, at church, out shopping and within the political world. It is a language that everyone uses as an ice-breaker to open up conversation or to have common ground and value. Clothing as a communicator can be seen worldwide and is used universally. Taking all of the above into consideration one can say that material culture can be compared to a language.

Barriers to McDonalds Growth

Barriers to McDonalds Growth Be the best employer for our people in each community around the world. Deliver operational excellence to our customers in each of our restaurants and achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonalds system through innovation and technology. Try to fulfill our customer, automatically our profit will improve. Our customers favorite place and way to eat with inspired people who delight each customer with unmatched quality, service, cleanliness and value every time. Objective of McDonalds Most people can find a McDonalds in any metropolitan city anywhere in the world. McDonalds global success can be attributed to company objectives. When consumers are aware of McDonalds objectives, they better understood the value of such a large, global franchise in helping people find employment and in offering a cheap, sustainable product to their consumers. Future goals of McDonalds In the next few years, McDonald aim to advance their balanced, active lifestyle efforts by, continuing to develop new menu offerings that provide their customer with range of choices that correspond to their needs and preferences and fit into a balanced diet, develop more happy meal choices, including new entrà ©e offerings and non-carbonated beverages without added sugar and sticking to their timetable for phasing in their new nutrition information initiative for core packaging items, continuing to assess, listen, learn and evolve their policies and marketing and communication practices so that they can continue their special regard for young people . The first original McDonalds opened up in 1940, a restaurant created by Richard and Maurice McDonald, in San Bernardino, California. The first franchised McDonalds was opened up on April 15, 1955, by Ray Kroc, in Des Plaines, Illinois, the 9th McDonalds overall. Miami entrepreneurs James McLamore and David Edgerton founded Burger King Corporation in 1954. The Challenge With more than 30,000 restaurants in 118 countries -many of them serving menu items that appeal to local tastes and cultural preferences we face a major challenge in gathering, organizing and communicating the nutrition values of foods and beverages servedaround the world every day. We are therefore developing a new global database to maintain detailed information about our offerings. When it comes to the pitfalls of operating a fast-food chain, Burger King (BKC) has experienced them all: falling profits and sales, angry franchise owners, mediocre innovation, growing competition. What happened McDonald had to face with high employee turn over. Some people say McDonalds are entitled to sell junk food in exactly the same way that chocolate or cream cake manufacturers do: if people want to buy it thats their decision. Nutritionists, for example, argue that the type of high fat, low fiber diet promoted by McDonalds is linked to serious diseases such as cancer, heart disease, obesity and diabetes. several parties, including the government have argued that Burger King has contributed to obesity and unhealthy eating behaviors in Western nations by producing products that contain large amounts of salt, fat, trans-fat and calories. Over come Editorial focuses on a series of endeavors launched by McDonalds Corp. designed to reshape the chain into a more contemporary and versatile competitor. Views on the initiatives; Criticisms on the changes; Design of the chains kitchen systems. Burger King has done none of that and is facing a difficult reality in this new world. As consumers demand higher standards, Burger King is going to have to invest billions of dollars in capital over a period of years to get its brand perception to where it needs to be. Task 2 Employee.Mcdonald only hire employees with a good sets of personal skills. Personal skills like Communicate intelligently, Communicate intelligently, Deal with confrontation, Team work,Know when to speak up and many more. McDonald target the employee first, in order to have good sale. McDonald need to analysis the internal employee in order to have good performance. They are two types of employee which are skill employee and unskilled employee. Skill employee has good sets of personal skill whereas unskilled employee needs training from senior employee that works in McDonald. Stakeholder .McDonalds also plans to include in it contributions from a number of campaigning groups and organizations to highlight what it calls some of McDonalds more surprising connections from The Marine Stewardship Council to animal welfare charity Compassion in World Farming. Competitors. The worlds biggest fast-food chain is battling more than the bleak global economy that is curbing appetites for purchases of its hamburgers, salads and smoothies. Restaurant chains like Burger King Worldwide Inc (BKW.N) and Yum Brand Incs (YUM.N) Taco Bell now are challenging McDonalds in the United States with revamped menus, celebrity endorsers and a renewed focus on low-priced food. Burger king competitors with McDonald because it has to do with how they prepare their hamburgers. McDonalds fries their hamburgers while Burger King Flame broils their hamburgers. In one sense, McDonalds doesnt have any real competitors, as they are the largest restaurant chain worldwide. But some of the other restaurant chains large enough to cut into its market share include Burger King Corporation, Subway, Starbucks, Wendys/Arbys Group, and YUM Foods(owners of Taco Bell, Pizza Hut, KFC, Long John Silvers, and AW, among others). Supplier. McDonalds supply chain is unique. Our supply chain model is based on a culture of partnership and collaboration which makes it possible for us to serve consistently safe and high quality food. It is important to us that our suppliers operate sustainable and profitable businesses and benefit from their partnership with McDonalds Australia. It is equally important to us that we source our products in a responsible and ethical manner that contributes to the development of sustainable agriculture and food manufacturing processes. McDonalds Canada works closely with more than 100 leading Canadian suppliers, striving to source quality products and supplies. Together, suppliers, the company and franchisees create new products, help reduce costs and ensure our customers get the same great McDonalds taste in every community across Canada. McDonald invests in Canadas agricultural sector by sourcing quality food products domestically, including the annual purchase of more than $760 mi llion in food and materials from more than 100 suppliers in Canada. McDonald shop where our customers shop our basket is just a bit bigger! McDonalds buys and serves the same wholesome foods our customers use at home, supplied by brand name companies Canadians know and trust. McDonalds suppliers include leading Canadian companies such as Coca-Cola, DANONE, Heinz, McCain, Minute Maid, Mother Parkers, Nestle, Renà ©es, Quaker and Saputo. Customers. Internal Analysis once of the major problems faced by McDonalds and can clearly be seen in Internal Analysis McDonalds Value Chain, is the lack of recruiters and led to a dramatic falloff in the skills of it employees. As we can see on Competitive Advantage Building Blocks, McDonalds is very efficient. An organization is the analysis of strengths and weaknesses, which focus on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. Strengths of McDonalds are successful Advertisement (Im loving it), Great Partnership (Coca Cola), Clean Environment and playgrounds for Kids, Professional Training for employees (Hamburger). External Analysis there is two conditions that are most significant in McDonalds external environment that are: The new trend in which customers are changing fast -food restaurants to healthier ones. The arising competition to achieve growth in this industry. The fast-food industry is very complex and saturated. The key success factors in show that in order to be able to compete there is a need for research and developments, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. The creation of quality is very important because the switching costs majorly in this industry are very low. This explanation is supported in Five forces of competition. Although the environment is very competitive it is very difficult to enter because of the need of capital, the regulation faced by the government, and especially because of the customers loyalty towards other restaurants. Distributors. Radhakrishna Foodland (P) Ltd. [Foodland] is a part of the Radhakrishna Group, which is engaged in food and related service businesses. Also one of the distributor for McDonald. From July 1993, much before McDonalds started its operations in India; sincere efforts were made by Foodland to carefully understand McDonalds operations and requirements for the Indian market. Better facilities and infrastructures were created and new systems were adopted to satisfy McDonalds demands. Finally, all those efforts put in by Foodland culminated into a handshake agreement with McDonalds India, to serve as Distribution Centres for their restaurants in Mumbai. The division has focused all its resources to meet McDonalds expectation of Cold, Clean and On-time Delivery. This in turn, evolved their mission statement, To ensure that all McDonalds restaurants are supplied without interruption, products conforming to acceptable standards at lowest local costs to the system. The Distribution Centre (DC) is responsible for procurement, quality inspection programmed, storage, inventory management, deliveries to the restaurants, data collection, recording and reporting. Value added services like repacking of promotional items are also carried out at the DC. The DC plays a very vital role in maintaining the integrity of the products throughout the entire cold chain the distribution system that ensures the products, which arrive at McDonalds restaurants from suppliers all over India, are absolutely fresh and as per McDonalds Quality Standards. All these operations need to be managed in the most cost- effective manner. The operations and accountings a re totally transparent and are subject to regular audit. Marketing strategies of McDonalds are demographic segmentation, psychographic segmentation and behavioral segmentation. Demographic Segmentation is McDonalds offers different products like Happy Meal which includes a free toy for kids. For families it has made different outlets and meals which are suitable for takeaways and drive-thru. McDonalds has made its environment which is suitable for students of school to hang out with their friends and can get their lunch at McDonalds. Psychographic segmentation is McDonalds has adopted itself according to the convenience and lifestyle of the consumers. Malaysians has different culture people so McDonalds came up with a different and new product line which includes items like McChicken, double beef chicken and etc. They also made McDonalds as a place to relax and even for entertainment. Behavioral segmentation is McDonalds offers occasions like certain familys select McDonalds on various occasion like birthday party, treat to their children, wedding anniversary and etc. Targeting, from the market segments discovered, the most profitable target market segment seems to be the working adults market. The working community segment is considered the largest group of consumer of McDonald compared to children and youth. There are more sensitive to trends and lifestyles in todays culture and in almost everywhere. In addition, working adults has their own income thus able to make their own choice without too much constrain. Hence they have the tendency to determine their eating habits. Also, the McDonald provides fast services thus suit those working adults who are also always on a go and fast moving especially those in the capital cities. Positioning, in order to position itself successfully, McDonalds need to establish criteria that may allow it to differentiate itself from other competitors (Schiffman, et.al, 2008). In the fast food industry, McDonalds has positioned itself as the market leader in the sense of pricing and services. Its 24 hour services in almost all of the outlet nationwide makes them a place to look for food even it is in the middle of a night. However, it is hard for McDonalds to position itself far away from the competitors as others are also following the trend. There have 4 market mixes in McDonalds: Product: McDonalds takes into account cultural factors in serving the Malaysian consumers. The food serve is halal and servers local taste as well. They have wide range choice of menu similar with burger king. Seasonally they serve the prosperity burger for Chinese New Year. McDonalds also serves healthy food but this will effect on the taste and consumers eating experience. Product is the physical product or services offered by the company to its customers. McDonalds include certain aspects of its product such as packaging, desirability, looks etc. Price: McDonalds have more price reduction compared to KFC and Burger King. They offer a very competitive food prices. They have the Value Mc Savers and the Mc Value Meal. KFC do have their value meal called Jom Jimat Everyday and Burger King but in term of their price, McDonald offers the best price for fast Food. However, McDonalds, they offered only during certain period of time there-for rise the question of its availability. McDonald s has certain value pricing and bundling strategies such as happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product. Place: They are built or open in retail areas like shopping malls due to a trend of all Malaysian who loves to shop in malls. They also open in some rural areas however KFC has more restaurants in the rural area. In some strategic places, McDonalds also opens in several local gas stations such as PETRONAS Mesra. They open an express cafà © that serve some popular products. There are also games for children the one example is Children play games till the time there parents spend quality time in McDonalds. Promotion: McDonalds television advertisement is place on a seasonal basis which they only advertise during festive seasons and movie. Normally, their ads attract children rather than adult consumers. McDonalds in Malaysia primarily focus of it marketing campaign by sending flyers to houses and attach coupon in newspapers. McDonalds also advertise their product using billboard. They place their latest advertisement on McDonalds Mc Value Meal at major roads that indeed attract attention. Task 3 There are a few factors that affect this non-organizational based on microenvironment. Among the factors are Political, environmental, economic, technological, social-culture and legistration. Below is the explanation of each factors. Political factors The international operations of McDonalds are extreme under influence of a policy of the separate state put into practice by each government. For example, there are certain groups in Europe and the United States which demand the acts of governmental power concerning medical values of meal of fast food. They have specified that harmful elements as cholesterol and negative influences as fatness are concerning consumption of products of fast food. On the other hand, the company operates the separate policy and instructions of operations. The certain markets concentrate on various areas of anxiety, such as various area of health, protection of the worker, and environment. All these elements are noticed in the state control of licensing of restaurants in the corresponding states. Economic factors The organizations in the fast food industry arent excused from any disputes and problems. Definitely, they really have the separate problems involving business factors. Branches and privileges of networks of the enterprises of fast service as McDonalds has a tendency to experience difficulty in cases where the economy of the corresponding states is amazed by inflation and changes in exchange rates. Clients hence face a survey stalemate through their separate budgets, whether they should spend more on these foreign networks of the enterprises of fast food. Hence, to these chains, possibly, it is necessary to take out problems of effects of economic environment. Especially, their problem depends on the answer of consumers to these main principles and how it could influence their general sales. In an estimation of operations of the company, food chains as McDonalds tend to import the biggest part of the raw materials to certain territory if there is a delivery lack. Exchange rate fluctu ations will also play an essential role in companys operations. Socio-Cultural factors Articles about the international strategy of McDonalds, apparently, function on several areas to guarantee profitable returns for the organization. To illustrate, the organization changes to the best an establishment of positive thinking from their basic consumers. McDonalds indulges a special variety of consumers with certain types of persons. Also it has been noticed that the company has given the markets, such as the United Kingdom, a choice concerning their lunch requirements. Specified that McDonalds beginnings considerably valued set of meal which offers a reliable degree of quality for the corresponding market where it works. In addition, those who are elderly only below a bracket of thirty five as said are the most frequent consumers of McDonalds privileges. Many-sided character of business is reflected now in sharp value of the information about the existing market. This procedure is essentially identified in area as market research. Information concerning the reference and potential areas of the market would double as a barrier to success of the company if this area of operations neglected. In case of McDonalds they establish good system in determining of requirements of the market. The company uses concept of consumer individuality of a product of behaviour and decisions on purchase to its advantage. Technological factors McDonalds makes a demand for their organizations own products. The key tool of the company for marketing is by means of TV advertisings. There are some requirements that McDonalds is inclined to interest the younger population more. Existence of game stains also toys in the meal offered by the company shows this validity. Other demonstration of such marketing strategy is obvious in advertising they use. They use recovered descriptions of the characters as Grimace and Hamburglar. Other advertising operations employ popular celebrities to promote their products. Similar became endorsees for McDonalds all over the world loving it campaign. Besides, operations of McDonalds have considerably been infused with new technology. Elements as the system of stock and management of the value chain of companys creation consider easy payments for the suppliers and other sellers with which the person supplies in the corresponding agreement on the markets. Technology integration into operations of Mc Donalds tends to increase cost of their products. Basically it is shown in improvements on its chain of creation of value Legal factors/ Legistration There was a current roar against the fast food industry. It has forced McDonalds to apply more close examination on their corporate social responsibility. As a whole it has addressed to requirement of the company to generate its corporate reputation to more positive and the more socially responsible company. The reputation of McDonalds is obviously a huge question. Noticed on companys web site, seems, that they have got steps to take in hand the key social condemnation that they abused them in the last decades. The company gave to their clients the corresponding data in which they need the relation of food essence of their products. It is connected with socio-cultural market signs which they influence. For example, operations in predominantly Muslim countries demand, that their meat corresponded to Halal requirements of the law. In the same regard, those that operate in countries in the European Union should correspond to the existing laws forbidding usage of genetically modified mea t products in their meal. Other legal concepts as tax obligations, employment standards, and requirements to a degree of quality are only a few of important elements on which the company should consider. Otherwise, smooth operations should be difficult to reach. Environmental factor Social responsibility of McDonalds on the state influences to company operations. They involve charges of harm to environment. Among the reasons why they are accused of such requirements, is that the work of substances is not decomposed by microorganisms for their drinks glasses and treasury of expanded polystyrene for meal. Some civil groups in Hong Kong have made actions to make McDonalds privileges in Hong Kong aware of the rather copious use of containers of expanded polystyrene and resulting abusing by environment. Further, has specified that in 1995, McDonalds Hong Kong ran through the expanded polystyrene used by both Australia and the incorporated United States. Task 4 and Task 5 Agriculture -potatoes In 2007, with the share of 19,3%, the EU-27 was the second largest producer of potatoes in the World (China occupying the first place). Despite the relative and absolute decline in production observed over the recent years, which was mainly due to structural transformations of the potato sector in the new member states, potatoes for human consumption belong to the most competitive segments of EU agriculture. The sector shows also a competitive edge in international markets, especially in the sub-sectors of seed potatoes and processed products. Potatoes for human consumption are not covered by the Single Common Market Organization, except for the standard rules on state aids. Since 2008 all the potato areas in the EU can be potentially eligible to receive direct payments. Moreover, potato operators may benefit from the CAP promotion and quality schemes. Business Competitors The competition authorities inform each other of proposed decisions and take on board comments from the other competition authorities. In this way, the ECN allows the competition authorities to pool their experience and identify best practices. It should ensure an efficient division of work and an effective and consistent application of EC competition rules. The EU Commission and competition authorities from EU member states cooperate with each other through the ECN by, informing each other of new cases and envisaged enforcement decisions, coordinating investigations, where necessary, helping each other with investigations, exchanging evidence and other information and discussing various issues of common interest. Climate environment The EUs role: Spreading knowledge on climate change impacts and risks; Providing guidance on best approaches; Coordinating national activities, particularly when impacts cross borders such as in river basins; Adopting legislation and targets; and Providing funding. Employment and social right Health and safety at work is one of the areas where the EU has had the biggest impact with a solid legal framework covering the maximum number of risks with the minimum number of regulations. The Commission also works with the European Agency for Health and Safety at Work and the Conditions to disseminate information, offer guidance and promote healthy working environments particularly in small businesses. Legal basis: encourages improvements in occupational health and safety in all sectors of activity, both public and private, Promotes workers rights to make proposals relating to health and safety, to appeal to the competent authority and to stop work in the event of serious danger, Seeks to adequately protect workers and ensure that they return home in good health at the end of the working day. Statistics: European Statistics on Accidents at Work (ESAW) case-by-case data on occupational accidents with more than 3 days of absence from work and fatal accidents and European Occupat ional Diseases Statistics (EODS) harmonized data on occupational diseases from 2001 onwards, Labor Force Survey ad hoc modules on accidents at work and work-related health problems. Committees: Committees of national experts contribute to developing, implementing and monitoring EU legislation on health and safety at work, Advisory Committee on Safety and Health at Work (ACSH), Scientific Committee on Occupational Exposure Limits (SCOEL) and Senior Labor Inspectors Committee (SLIC). Task 5 Economic Factors: Definitely turbulence in economy also plays vital shift of demands of the market segment. Recent world economy is shaken by the Credit crunch issue, citizen has less disposable income, and there is wild redundancy and less GDP in almost every economy. The major geographic markets of McDonalds are also affected by higher interest rate and inflation. So, cost of doing business has increased and a sale is generally decreased. This has affected also the sales of McDonalds like all other businesses throughout the world. McDonalds has recognized this issue reduced their menu to a reasonable prices and also offering a wide range of foods. Environmental factors: Green issues, renewing energy sources, recycling of rubbish or waste disposal all are a matter of concern. But these are less of significance for McDonald for the moment. Environment is the biggest challenge due to its commitment towards the environment; it has adopted Rain Forest Policy. This states its assurance for beef purchasing practices that do not cause tropical de-forestation by any means. It fully aware of the fact that enormous utilization of the natural resources can imbalance the eco system. That is why, it is recycling vegetable oil, grease etc. by converting them as fuel for their diesel trucks. Demographic factor The worlds age is changing. In some areas, mostly in developed countries such as the United States, Japan and many in Western Europe, the median age of the population is growing older, due to slowing birth rates and longer life expectancy. In the newer, emerging countries, such as those in Asia or Africa, the median age is getting younger mostly due to higher birth rates. These different trends require different marketing approaches. McDonalds caters to both segments of the population, domestically and globally by targeting each segment individually. It is not unusual to see television commercials showcasing older generations enjoying a McDonalds meal. A viewer is just as likely to see another commercial aimed at the younger generation, characterized by progressive music or urban attractions. In McDonalds stores, customers will see Happy Meals complete with an advertisement for the latest Hollywood action movie as well as coffee offered to senior citizens for 49 cents. Technological factor: Till now, the market trend does not reveal high impact on fast food restaurant for technologies. However, the general equipments, temperature regulators, control devices, point-of-sales(POS) systems, inventory management, financial information and communications are all linked to different technologies. Any improvement of integrating better technologies for better purposes will give an edge of operations and can also help it better marketing strategies. For example, recently McDonald has installed facility for free access to internet at their restaurants through Wi-Fi systems. This has increased the value of brand market positioning.

The Yellow Wall-Paper -- essays research papers

Falling from the Shoulders of Giants: The Yellow Wall-Paper as a Classic Example of the Dangers of Human Arrogance Progressive dementia is the process by which an individual gradually losses their intellectual capacity and personality integration. In "The Yellow Wall-Paper," Gilman captures the essence of the journey to madness via her use of first person narration. The relationship between Jane, the narrator of the story, and her husband John provokes an uneasy curiosity in the reader. While the evidence that John sincerely cares for his wife and is attempting everything in his power to facilitate her recovery is apparent, a careful analysis of the story alludes to the possibility that he may be, perhaps inadvertently, at the root of her insanity. Since "The Yellow Wall-Paper" is written in first-person, the reader's view of each of the characters is limited by the narrator’s descriptions. Armed with that bit of a priori knowledge, we can get a feel for the relationship between John and Jane as represented by Jane’s view of her husband and Jane’s views of herself in her husband's eyes. Jane views herself as a "comparative burden (3)" to her husband. She obviously wants to be a good wife, but her current condition seems to reinforce a latent inferiority complex. Jane says that John "laughs at her so about this wall-paper!" This statement provides evidence that Jane also suffers from delusions of persecution. It is unlikely that John ... The Yellow Wall-Paper -- essays research papers Falling from the Shoulders of Giants: The Yellow Wall-Paper as a Classic Example of the Dangers of Human Arrogance Progressive dementia is the process by which an individual gradually losses their intellectual capacity and personality integration. In "The Yellow Wall-Paper," Gilman captures the essence of the journey to madness via her use of first person narration. The relationship between Jane, the narrator of the story, and her husband John provokes an uneasy curiosity in the reader. While the evidence that John sincerely cares for his wife and is attempting everything in his power to facilitate her recovery is apparent, a careful analysis of the story alludes to the possibility that he may be, perhaps inadvertently, at the root of her insanity. Since "The Yellow Wall-Paper" is written in first-person, the reader's view of each of the characters is limited by the narrator’s descriptions. Armed with that bit of a priori knowledge, we can get a feel for the relationship between John and Jane as represented by Jane’s view of her husband and Jane’s views of herself in her husband's eyes. Jane views herself as a "comparative burden (3)" to her husband. She obviously wants to be a good wife, but her current condition seems to reinforce a latent inferiority complex. Jane says that John "laughs at her so about this wall-paper!" This statement provides evidence that Jane also suffers from delusions of persecution. It is unlikely that John ...

Family and Household Essay -- essays research papers fc

Family and Household   Ã‚  Ã‚  Ã‚  Ã‚  The word family comes from the Latin word familia which means household. This seems to be fitting since they both seem synonymous. In the dictionary the definition of family is a group of individuals living under one roof and usually under one head or a group of persons of common ancestry. The definition of household is those who dwell under the same roof and compose a family or a social unit comprised of those living together in the same dwelling. Even the definitions are very similar, yet they have come to mean two very different things in our modern day world. As time evolves so does the clarity of what makes up a family and the function of family and household are.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Families are affected by, and in turn affect, the values and structure of the society, in which they are embedded† (Haviland 2002: 245). This statement says so much about what families are and why they differ so much from one culture to the next. They fill the needs of each particular group. In America the â€Å"family† has changed dramatically over the past few decades as the country, itself, has changed. In the 1950’s and sixties the roles of each member of the family were more distinct and defined. The mother and the father were a married couple who stayed together. The mother did not work outside of the home, except in extreme circumstances or cases. She took care of the children and the home. The father was the â€Å"bread winner† and did very little work inside the home. Today most families either have both parents working or they are single parent families, or families divided by divorce. The changes to what comprises our f amilies have also evolved to included families with gay parents; having either two mothers or two fathers or combined families from re-marriages with step-parents and siblings. In these families their function is one of raising independent children who will grow up to become better than the generation before them. And in many cases they also function as an emotional and monetary support for each other; helping each other to obtain their goals of independence.   Ã‚  Ã‚  Ã‚  Ã‚  In many other cultures their definition of what a family is very different of that of Americans. In most of these cultures family provides a more important role, one of survival. These family groups usually co... ...alue along with what is irrelevant. Our families provide us with the necessary tools to survive and keep our people going from one generation to the next. I have learned that the definitions of family and household are broad and diverse and that to know one does not mean you know another. What makes up either one of these two things is all about the culture and the society that we live in. But, it also made me realize that no matter how divergent our families and households are they all seem to fulfill the same basic need of survival. We just go about it in different ways. So, no matter where you live or who you live with you are still just learning how to live and that is what we all have in common.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Works Cited Abrams, I.R., & Bishop, J. (Producers). (1994). â€Å"Family and Household,† Faces   Ã‚  Ã‚  Ã‚  Ã‚  of Culture [videotape]. Fountain Valley: Coast Community College   Ã‚  Ã‚  Ã‚  Ã‚  District. Haviland, William A. (2002) Cultural Anthropology. Forth Worth: Harcourt   Ã‚  Ã‚  Ã‚  Ã‚  College Publishers.

Avon in Global Markets Essay

1. Referring to this chapter and Chapter 9, evaluate Avon’s Strategic International Human Resources practices in global markets regarding development of a global management cadre, HCNs, and building company associates and independent representatives in host countries. Avon Strategic International Human Resources practices in global markets: In this day and age the world is no longer bound by distance; the gap between countries and cultures are shrinking. Most business try attempt to take advantage of this and expand beyond the borders of their homeland. The idea of world market share is lucrative to most businesses not to mention profitable. Such With the great expansion and lucrative prospects, there is a strong expansion creates need for international human resource management. Human resource management is the whole process of recruitment and selection of the employees, it has been perceived by many observers as a key ingredient and accounts for the success of companies on world markets. Sales force: â€Å"In international business, consumer companies cannot operate efficiently without having best and most well- trained sales force† (Deresky, 2010, p. 378). Hence by acquiring a local employees with proper skills and adequate company’s knowledge benefits the company in an aspect of better understanding of the surrounding environment and communication advantage of common language and for this reason, Avon has hired million local door to door representatives to advance their work force and to improve their international market. Recruitment and selection: â€Å"In addition, valuingValuing workforce diversity and providing equal opportunity is important to the company† (Deresky, 2010, p. 379). Qualities such as culture empathy, that isthe appreciation and respect of beliefs, values and behavior, interpersonal skills, such as communication and the capacity to build trust, managerial, and decision making abilities  particularly under condition of isolation environment and other crucial qualities including self-motivation, ethical standard, relationship building, organizations skills and so on are looked for. This strategy facilitates Avon to identify full potential of the recruits and their competencies. Female CEO: Avon is a company which caters to women and is ranrun by women. Having a female in charge serves a fundamental advantage since she can better understand the target customers and their needs. This, hence helps Avon to well implement and execute their goals successfully. Before Andrea Jung took over as CEO the company was struggling with low revenues and high debts. Once Andrea Jung took charge, she has implemented several efficient policies in both US offices and foreign offices that helped to boost up the company’s revenue and got rid ofeliminated the debt problems the company was facing. This has allowed the company to retain its reputation and increase its sales network and all while continuinge to grow into new markets such as India and China. Goodwill: Avon’s dedication to charity has been a part of company’s policy for more than 125 years. This builds a close relationship between and the company and the society in which it functions. Not to mention brings a It also provides greatvery good publicity and a set up for numerous PR campaigns. Avon’s foundation helps provide funds for cancer researches, for scholarships and other charitable programs. In addition to workforce diversity and minority recruitment, the company supports various programs in women’s empowerment. Leadership programs: â€Å"Like other companies, Avon runs leadership programs on the job training seminars on a regular basis.† (Deresky, 2010, p. 378). This provides employees with the tools, knowledge and the ability to impact and inspire their followers and thereby sharpen their skills and knowledge in the effective manner. The programs help in strengthening the area of weaknesses  and provide accountability and clear vision. 2. Describe how Avon’s business model has changed in light of demographic and social changes in the United States and abroad. What role has IHRM played in the company’s global expansion? Avon has had to adapt its business model due to demographic and social shifts. In the United States, for example, resources have become less differentiated and the biggest way for a company to gain a competitive advantage is with a well-developed workforce. Technological advancements have also created the need for Avon to have an online platform in order to efficiently manage their workforce. Changes abroad have also impacted Avon. For instance, new emerging markets such as India, Russia and China have created new opportunities for the company. However, these countries must be analyzed to understand how to establish a workforce as well as the social and demographic factors that can affect their human resource practices (iei.e.; the social role of women; restrictions on certain business practices). In the global market, Avon hires and trains the new local workforce in its door-to-door selling model and adapts their distribution strategies to the local needs by including mail, phone, fax, retail outlets, and web sites for working women and to accommodate other cultural and logistical practices. Human resource management plays a huge role in dealing with knowing who to recruit for the global workforce, what qualifications can be expected, how to best motivate them and what levels of productivity can be expected from them once integrated into the company’s network. The role of IHRM for Avon in global expansion include: 1) Training in both virtual and time-based seminar; 2) Adapting and adjusting the operation to local industrial relations systems. 3. Since 70 percent of Avon’s revenues are generated outside the United States, what recommendations would you provide to the company regarding dealing with a culturally diverse workforce and a multicultural marketplace in the coming years? Avon is already on the right track in dealing with a multicultural  marketplace. It currently â€Å"maintains 5.8 million independent representatives and approximately 42,500 associates in over a hundred countries† (Deresky, 2010, p. 378). Avon has a strong brand that is well known internationally. This helps the company attract top-notch employees that truly want to work for Avon. Although many would see Avon’s culturally diverse workforce as a challenge it is actually one of Avon’s greatest strengths. Avon’s diverse employees are already aware of the cultures with which they are conducting business because the employees share the same culture as the consumers. The employees understand what types of products their culture demands and which they do not. This helps to prevent excess supply or wasted marketing efforts on products that are of no interest in certain markets. In addition, with Avon’s large focus on door-to-door selling their diverse workforce is extremely helpful because these employees are fluent in their native languages and will be able to excel in conversing with their potential customers in efforts to produce sales. As stated in the case study, Avon’s 5.8 million independent representatives â€Å"are self-managed Host Country Nationals who know the culture and the ways to do their business in their home turf† (Deresky, 2010, p. 379). These representatives help to minimize the culture shock Avon employees would normally experience had they not had any previous experience dealing with a foreign country and were expected to conduct business there. Since Avon has employees and representatives hailing from the countries in which they are conducting business it makes the sales aspect much easier since there is minimal cultural disconnect between the consumer and the sales personnel. Therefore, my recommendation is that Avon continues its efforts to hire employees from various cultures especially in areas in which Avon currently conducts or plans to conduct business. However, hiring a diverse workforce can prove difficult when poorly managed. Luckily, â€Å"Avon’s managers realized that becoming aware of intercultural differences and getting the appropriate training play an important role in the development of a productive sales force† (Deresky, 2010, p. 377). Avon understands that their employees are the key to success; therefore it is imperative that they maintain employee efficiency, productivity, and morale. The company is able to ensure this via the four areas of compensation, fringe benefits, professional development, and workforce environment. Employees greatly enjoy these  benefits as well as working for Avon, which helps fuel, the company’s outstanding performance. My recommendation is that Avon continues their pursuit of maintaining a diverse workforce. The company must ensure they are constantly training their employees in areas such as new product offerings, dealing with various cultures, and performing efficient sales. As Avon looks to continue its expansion they must ensure they understand each marketplace prior to moving in and beginning business. In order to expand their multicultural marketplace Avon must work to put together solid research teams that will be in charge of understanding and discovering all facets of a country’s economy and population. This will allow Avon to be well prepared and easily determine which products will be sold in which countries b ased on the population’s preferences. 4. Avon’s future global expansion is contingent on hiring and retaining the best workforce and salespeople in global markets. What training and cross-cultural practices would you recommend to the company to deal with this area? In order for Avon to develop the best global workforce they must consider cultural sensitivity, motivation, ethical-standards, relationship building, and organizational skills (Deresky, 2010, p. 377). Avon can achieve the best global workforce by continuing to provide leadership programs and on-the-job training seminars on a regular basis. If Avon wants to continue expanding globally, they may consider continuing their global geographic (area) structure. This structure allows regional and local managers to address, and solve issues based on their knowledge of the local culture, government regulations, and business transactions (Deresky, 2014, p. 247). The benefits of this structure were evident in the case where Avon’s China General Manager, Ms. Jung, noticed the need to change their distribution strategies in order to adapt to local costumers needs (Deresky, 2010, p. 379). Ms. Jung also noticed the need for international representatives to gain faster online access to improve training (Deresky, 2010, p. 379). Avon has done a great job thus far in hiring and retaining one of the best workforce and salespeople in the global market. A rising middle class in the emerging markets will help Avon reach people they have never reached  before. If Avon wants to continue their success, they must consider their cultural environment and continue evolving their training technicstechniques and technology. 5. China is expected to be a major market for Avon. If you were to advise Avon, how would you develop a competitive IHR plan for the company? Starting with assessing Avon’s successes in the international realm, it should be noted that Avon approximates â€Å"70 percent of the company’s revenues come from selling its products in international markets† (Deresky, 2010, p. 376). A second important factor that would need to be considered for developing a competitive IHR plan for the company would be to ensure a â€Å"brand identity† existed or could be created in China if it was not present as of theat the time Avon was planning to venture into the country. A brand identity, as defined by Investopedia is â€Å"how a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers† (Brand Identity, 2014)). It would be obvious to state that Avon should begin to compare and contrast the brand identity of other major personal hygiene and makeup companies that have previously set up shop in China. Evaluating Estee Lauder and L’Oreal, for example could prove to provide fruitful information on which types of marketing and advertising campaigns may or may not work in global China. While major companies such as these have previously completed the leg work in customer recruiting, Avon could gain much advantagesmany advantages from reviewing these strategies and applying some to their market model within China. Avon would also need to immediately define the knowledge and skill set models that managers and sales personnel would need to have in order to be successful in this major foreign market. Working in a country such as China will be much different in many cultural areas as compared to operating within America. Cultural sensitivity issues should be highlighted, as well as motivational factors of what might energize customers to purchase Avon’s products. Perhaps time sensitivity issues could be a point of training for managers and sales representatives as well. Questions such as how much time should be spent on trying to convince a customer to purchase products or when is a good time of day to try and sell to customers should be analyzed as well.? All of these  issues should be strategized and should be provided as in-depth training to employees and managers alike before deploying teams of representatives into the streets of China. It will be equally important, when developing a competitive IHR plan to ensure employees are consistently referring back to Avon’s five values and principles, which include â€Å"trust, respect, belief, humility, and integrity† (Deresky, 2010, p. 377). Having the ability to reach back to these core values and principles, sales representatives will succeed by remembering the values and traditions that helped to make Avon successful in other countries. 6. What is the role of IT in Avon’s markets, in particular in developing areas? What are the implications for training its representatives? â€Å"The new information technology†¦ internet and email†¦ have practically eliminated the physical cost of communications† (Karlgaard, 2004). Business activities and marketing activities cannot be realized without the use of information technology, marketing managers cannot make quality decisions, and marketing strategies cannot be designed and cannot be oriented business policies. Therefore in the modern enterprises all important managerial positions must be connected to computer networks and use information technology. The evolution of e-marketing has enabled Avon to include all its marketing activities online and has enabled them to contact their customers quickly and easily in order to meet their needs, wishes and requirements. This has helped Avon to maintain a long relationship with their customers, and fulfill their needs, and increase their loyalty toward the products of the organization. Furthermore, the availability of a great amount of information with in short period of time can be obtained at an instant through the use of information technology. In business, information is the most precious commodity in the market. A pPlethora of information can be acquired through electronic and communication media by using computers, information technology and information systemthrough information systems. Hence it is very resourceful to enterprises and therefore Avon is as well taking an advantage to gather the necessary data on the market about customers, their needs and habits and process data in to information. Consequently, usage of information. Information technology also helps Avon  to lower down their costs, proper time managementimprove efficiency, producing produce quality products, and advancing advance the company’s innovation. This is contributed all is due to the consumer information collected that provides the knowledge on consumer behavior that which helps the company reducing reduce uncertainties for marketing decision making and thereby assist in price settings, promotions, selection of target market as well as sales channels. The biggest strength of iInformation tTechnology is the ability to grow fast inquickly grow in developing markets. Avon use utilizes information technology for its training practices to its employeesemployee training programs. Instead of gathering all every representative in the office, Avon can upload training seminars videos online so that the employees can carry out training while they are home. â€Å"The company’s distribution strategies may have to be adopted to the local needs because of working women or other cultural and logistical considerations and include mail, phone, fax, retail outlets, and Web sites† (Deresky, 2010, p. 379). Therefore, UsageThe usage of technology in marketing has enabled Avon to grow rapidly and has led to marketing development through networks. It has ; it as well also enabled rapid and efficient communication, transfer of information over distance, creation of virtual organizations, shipment of goods, and direct payment via internet a nd so onas well as many others. All these element of new form of business that e-business have been easily adopted due to the actions of the company activities surrounding and marketing conditions in order to meet better customers’ needs and requirements. It is now essential method for Avon to control its operations. In conclusion, the iInformation tTechnology strengths of Avon allows Avon the company to have communication and information access on the fly anywhere in the world at a low cost. The IT infrastructure also allows the Avon team to quickly train the local Salesforce sales force and process orders with very low cool down. The implication of training representative in development areas, such strategy allows to bring Avon’s products straight to the consumer. The new representatives help Avon to organize orders, distribute orders, promote products and therefore create a strongstrong brand name recognition worldwide. 7. What do you think are Avon’s prospects in India, given that the per capita spending on beauty there is only $1, compared to between $100 and $200 in developed markets? Avon’s prospects in India look to be positive. India is one of the largest growing markets besides China, and they have a very large population when compared to other major counties such as Japan, United Kingdom, South Korea, Australia, Hong Kong, and Singapore. With the huge population in India, there are more than 370 million women between the ages of 15-64, which indicates a high customer base (Deresky, 2010, p. 379). The population in India is also growing at about a 1.3% each year. When compared to Singapore’s per capita spending, India has bright prospects despite their low per capita spending because of their. This is due to their huge population. Another reason India looks like a positive prospect is due to the untapped market, which can drive long-term growth. The company launched new anti-aging products aiming to reach 93% of the country’s population by 2015. The Avon also planplans to launch personal grooming products for men, which is another unta pped market. References Brand Identity. (2014). Retrieved from Investopedia: http://www.investopedia.com/terms/b/brand-identity.asp Deresky, H. (2010). International Management: Managing Across Borders and Cultures, Text and Cases (7th ed.). Prentice Hall. Karlgaard, R. (2004, November 19). Peter Drucker On Leadership. Retrieved from Forbes: http://www.forbes.com/2004/11/19/cz_rk_1119drucker.html

Poem of William Caslos William

POEM (WILLIAM CARLOS WILLIAMS) William Carlos Williams is a pioneer who creates a whole new realm in American poetry. He is regarded as an important and influential poet because of his unique and usually plain style. The poem â€Å"Poem† is one of the most prominent poems reflecting Williams’ style of writing. In this piece of work, Williams discusses a central contrast between the mortality of life and immortality of art through the image of two roses – in nature and in poetry. It can be said that life is symbolized by the rose, the central image and also the main theme of â€Å"Poem†.The real rose and unreal one are skillfully used to represent two factors: the reality and the art. In nature, a rose which cannot avoid the cycle of time undergoes stages of nature rules. First, it germinates from a seed. Then, it grows up and blooms or blossoms. Next, it fades or discolored. Finally, it dies. â€Å"The rose fades – And is renewed again – By its seed naturally† (Williams, 1983). The issue of the rose fading show that life, no matter what forms, follows the nature changing rule and eventually fades away.Meanwhile, Williams uses the image of the rose in poem to respect the art because the real rose will fade naturally but the rose of art keeps an ever-lasting beauty: â€Å"Save in the poem – shall it go – to suffer no diminution – of its splendor† (Williams, 1983). Generally, the whole poem presents the central contrast of nature versus art, death versus life and cycle of time versus perfection that lasts forever. With respect to the highlighted image of the rose in poetry, it can not be touch but lives forever and remains perfect, fresh, young, and beautiful regardless of time.It has the empowerment of splendor, perfection, and immortality. In fact, Williams’ intention after his words of praising the power of the rose in poem is to advocate the power of art in general. It seems th at the poet gives prominence to art whose role is to inspire and guide people through curves of life thanks to its beauty and significance of teaching truth, giving beauty and pleasure, shaping moral characters, showing power of language and showing human experience.